The strongest indicator of future giving is past giving.
Curious how we know?
We know past giving’s role in predicting future giving because we have back tested our predictive models against $5 billion in known giving. That $5 billion came from 2 million donors to 400 fundraising organizations.
– A donor who has made a gift of $100k+ to a nonprofit organization is 32 times as likely to donate charitably as an average person is.
– A donor who has made a gift between $50k – $100k to a nonprofit organization is 25 times as likely to donate charitably as an average person is.
– A donor who has made a gift between $10k – $25k to a nonprofit organization is 10 times as likely to donate charitably as an average person is.
– A donor who has made a gift between $5k – $10k to a nonprofit organization is 5 times as likely to donate charitably as an average person is.
These convincing numbers come from our proprietary charitable giving database.
What is DonorSearch’s charitable giving database?
Thanks for asking. Let me tell you!
Our charitable giving database is one of the fastest growing and largest databases of philanthropy in the country.
The proprietary database contains a combination of:
-Annual reports curated from a bevy of nonprofit websites.
-Print references that are otherwise challenging to uncover.
Additionally, the charitable giving database features plenty of details that were once publicly available on the internet and have since been removed. In other words, the philanthropy database is filled with information you won’t find elsewhere.
What are the important statistics regarding DonorSearch’s charitable giving database?
This extensive philanthropy database boasts a wealth of impressive statistics, including:
– Approximately 82 million records currently.
– A growth rate of roughly 500,000 records per week.
– Containing between 86-87 million records by year’s end.
– Reaching 100 million records next summer.
With that many gift records in one place and the numbers only growing, we have the resources to give you the data you need to make informed and strategic plans for cultivating new donors.
These records tell you a prospect’s giving history, which is the most important piece of prospect research a fundraiser can have.
When you know a prospect’s giving history, you can better determine what types of giving they are good candidates for, such as:
How do you use the charitable giving database?
You can fill in all the relevant details you need to effectively acquire donations using DonorSearch’s philanthropy database in conjunction with the various other databases we have access to, such as:
– GuideStar Foundation Trustees
– Annual Reports Charitable Donations Database
– FEC Political Giving Database
– Marquis Who’s Who Biographies
– LexisNexis Real Estate Property Records
Prospect research gives you the information you need to succeed when cultivating your donors, so start your search with charitable giving and work your way to other topics like business affiliations and stock ownership.
Looking to test out this helpful charitable giving database? Check out a demo by clicking below!