Inspired Giving Using Social Media

Not a day passes by without some level of coverage on popular blogs or a viral video with people actively participating towards a common goal. Even if it is a comment, social media has helped individuals to influence collective thinking in a way that was not possible before. Government agencies and non-profits have been the first among the organizations to realize potential of this new channel to raise awareness among masses. But social media is changing by the day with the creation of new social networks (Facebook, twitter, second life..the list goes on). Many agencies have their prescence established but keeping up with developments has been challenging. The following video (< 5min) attempts to outline a strategy to leverage this prescence to raise awareness and inspire giving among the community.

Hari is an independant information technology and services professional who has extensive experience in developing portals and producing social media. He has currently embarked on a mission to explain the role of WEB 2.0 technologies in improving workflows to organizations looking to formulate a strategy. He blogs about these possibilities on www.web20blog.pro.