Identifying major gift donors is an important step towards maximizing your organization’s fundraising efforts.
In this guide, well cover five ways your can implement prospect research to better allocate your fundraising efforts:
- Prepare a strategy for handling prospect research.
- Clean up old prospect data.
- Analyze prospect screening results.
- Go get those checks.
What are you waiting for? Let’s jump right into the first step!
I know, I know, those prospect screening results come hot off the press, into your hands, and you’re bouncing with excitement to dig through the endless columns of data. Your energy is great, but you don’t want to jump the gun. Remember the six P’s: Prior proper planning prevents poor performance.