What is prospect research?Well, ask and you shall learn because this entire post is dedicated to helping answer that very question.
Is your organization looking to grow its pool of major gift prospects? Are you hoping to upgrade annual fund donors? Do you wish you knew more about your prospects during cultivation?
If you answered yes to any of those questions or find yourself in very similar situations, your nonprofit could likely benefit from prospect research.
So, what is it? Let’s define prospect research.