By chris

[Guest Post] How to Capture a Baby Boomer’s Attention

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Karen Blanchard of Alumni Finder, and please enjoy this post on engaging Baby Boomers.

While Baby Boomers may have been overtaken by Millennials as the largest segment of the U.S. population, don’t count them out when soliciting donations. Retirees are expected to donate $6.6 trillion cash and $1.4 trillion in volunteer services during the next 20 years, according to a report released recently by Age Wave in partnership with Merrill Lynch.

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