DonorSearchDonorSearch

By chris

[Guest Post] Using Research to Jumpstart your Major Gift Program

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. With that said, join me in welcoming Chad Peddicord, the Executive Vice President at Averill Fundraising Solutions. Please enjoy his post on research and major gift programs.

Using Research to Jumpstart your Major Gift Program

It’s no secret that a successful, cost-effective fundraising program is built on a foundation of major gifts.  But what are the elements of an effective major gift program?  At its core, the keys to major gift success are the right people, asking the best prospects for the right amount, for the right project, at the appropriate time, often enough to generate sufficient activity that results in gifts to meet the identified needs.  But if someone gave me that as an answer, I would ask for some specific action steps.  Following are seven results-proven strategies for using research to jumpstart your major gift program:

read more

By chris

5 Ways to Use Mobile Fundraising Solutions For Your Next Event

Spring is around the corner, which means now is the time for nonprofits to start planning their spring events! From run/walks and luncheons to golf tournaments and galas, there’s no doubt that events of every kind are a great way to fundraise for your cause.

However, many nonprofits are missing out on a key solution that can help make their event more successful than ever: mobile fundraising.

Incorporating mobile giving has been shown to increase donations by 35% and is easier to integrate into your fundraising event planning than you might think. Mobile giving provides a true, end-to-end solution for event fundraising that can help reduce admin time for your organization while boosting donations and engaging supporters.

read more

By chris

5 Ways Prospect Research Can Help You With Donor Solicitation

Prospect research is a valuable tool that many nonprofits use to learn more about their donors, their prospects, and their giving patterns.

  • It helps fundraisers determine who to invite to a fundraising event.
  • It allows nonprofits to discover hidden connections between donors and potential major gift contributors.
  • It helps nonprofits fill in the blanks with their existing, and perhaps incomplete, donor data.

But one of the main ways that prospect research serves nonprofits is with donor solicitation. Whether you’re asking for donations via email, on the phone, or in person, prospect research can help give you the edge when making those appeals.

Here are five ways prospect research can help with donor solicitation.

A sneak peek of what we’ll be covering in this article:

  1. Fill in the blanks.
  2. Segment your asks.
  3. Know how much to ask.
  4. Determine other giving opportunities.
  5. Find major gift donors and planned giving donors.

1. Fill in the blanks

It’s going to be tricky to ask for a donation if you don’t have a prospect’s phone number, email address, or home address.

read more

By chris

Mobile Fundraising Campaigns: The Basics

With mobile fundraising technology, your organization never has to worry about not knowing when to send a message.

Using the data collected during a text-to-give campaign, your nonprofit can learn everything it needs to know (well, maybe not every fundraising metric) about present and future donors, volunteers, and event attendees.

In this article, you’ll learn all about 6 things your nonprofit can learn about donors and 5 things donors can learn about you through a text-to-give campaign:

#1. Preferred Donation Channels

read more

By chris

Perfect Your Prospect Profile Templates [Free Examples]

Developing prospect profiles on your various high-quality giving candidates is a necessary step in managing a fluid transition from prospects to donors.

Your prospect profiles will contain all of the relevant data you gathered during the screening process. With comprehensive profiles, your team can easily transition prospects from one person to the next, without risking miscommunication and information getting lost in the shuffle.

The prospect researcher is responsible for completing as much information as possible before passing on the details to a gift officer. Once the gift officer begins the donor cultivation process, he or she then tracks any additional input and changes as the relationship develops. That way, if a new officer were to step into the role, he or she would be automatically brought up to date.

read more

By chris

[Guest Post] Maximize Your Donor Solicitation’s Response Rates

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Marvin Dawson, Vice President of MMI Direct, for his thoughts on how to improve donor solicitation response rates.

You’ve agonized over every word in the copy, spent hours working with your designer to make sure the layout is perfect, and tested multiple calls to action.  You’re finally ready to mail your incredible donor solicitation, right?

read more

By chris

[Guest Post] Why You Should Pay More Attention to These Forgotten Donors

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Mary Cahalane of Hands-On Fundraising and please enjoy her post on mid-level donors.

Why You Should Pay More Attention to These Forgotten Donors

They’re the stalwarts of your annual giving program. They’ve been giving for years. They’re obviously committed.

So how well do you really know your mid-level donors?

I can’t tell you how to define “mid-level”. Just like “major gift donor” it will depend on your organization’s size and donor base. But if you take a good look at your list, you’ll know who they are.

read more