This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. With that said, join me in welcoming Chad Peddicord, the Executive Vice President at Averill Fundraising Solutions. Please enjoy his post on research and major gift programs.
Using Research to Jumpstart your Major Gift Program
It’s no secret that a successful, cost-effective fundraising program is built on a foundation of major gifts. But what are the elements of an effective major gift program? At its core, the keys to major gift success are the right people, asking the best prospects for the right amount, for the right project, at the appropriate time, often enough to generate sufficient activity that results in gifts to meet the identified needs. But if someone gave me that as an answer, I would ask for some specific action steps. Following are seven results-proven strategies for using research to jumpstart your major gift program: