By DonorSearch

Increase Donations with a Savvy SMS Marketing Strategy

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Sophorn Chhay of Trumpia, and please enjoy this post on SMS marketing strategies to increase donations.

Increase Donations for Your Nonprofit with a Savvy SMS Marketing Strategy

Donations are the lifeblood of any nonprofit, which is why your nonprofit needs to develop an effective marketing strategy. A savvy SMS marketing campaign is one of the best ways to increase donations for your nonprofit. Here are a few clever ways to implement an SMS campaign in a way that will grow donations and the reputation of your nonprofit in equal measure.

Utilize SMS to Improve Event Attendance

A successful nonprofit depends on quality events to gather donors and fundraise. With more people at your events, your nonprofit will enjoy larger donations. However, donors and volunteers are busy people with jobs, social lives and varied interests. These factors can lead to your nonprofit’s event being forgotten by even your most ardent supporters. SMS marketing can fix that. Implement a texting campaign announcing the event’s date and time, and don’t hesitate to include exciting tidbits about the event and what attendees can expect. Leak out info about special guests or intriguing activities that will drive interest and increase attendance. Then, follow up via SMS with reminder texts as the event date approaches. In the end, you will enjoy greater attendance that will increase donations and put your nonprofit on the path towards meeting annual donation goals.

Inspire Your Biggest Fans

Nonprofits work best when they are inspiring their greatest supporters. SMS marketing is a great way to let supporters know about the exciting and inspiring stories your nonprofit has helped create. As an example, if your nonprofit aims to reduce poverty, send out an SMS that highlights the progress made in the fight to reduce poverty. Inspired donors will be reminded that their belief in your nonprofit and cause is a well-founded one, which will increase the likelihood of long-term donors who are firmly committed to your nonprofit’s cause.

Engage vs. Ask

Often times, text messages don’t even need to be a direct ask. You can use them as reminders of upcoming fundraising campaigns, follow ups for pledges, or even just a reminder that you’re thinking of a donor. Small gestures like text messages can have HUGE results and even lead to unexpected gifts. Lloyd Claycomb of Denver, CO had this to say:
I had been thinking of making a donation to an organization near and dear to my heart, the Southwest Autism Research and Resource Center of Phoenix, for a while but hadn’t gotten around to actually doing it! Then, I was eating lunch one Saturday morning and received a SMS message about an upcoming fundraising campaign that the organization was holding so I decided this was the perfect time!

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By donorsearch

Buying Fundraising Software: 20 Questions Answered

// Although many nonprofit organizations understand the value of fundraising software and want to make the switch, many are stumped by how to approach the buying process. And who can blame them? There’s a lot to take into account when considering a new platform. Not only do you have to figure out what types of platforms and features are out there in the first place, but you also need to understand how software would work for your organization specifically. The buying process is much simpler if you have the right considerations in mind. Here are 20 questions that nonprofits need answered before they buy fundraising software: What is fundraising software, exactly? Why are we shopping? How much do we have to spend? Who will be using the software? What major efforts do we need help with? What type of base software should we go with? What platforms do we need to integrate? Do we need any additional features? Is this solution scalable? Does this software allow us to manage our data easily? Can it hold our data securely? How are we going to transfer our data over in the first place? What does the list price cover? How much does the software actually cost

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By DonorSearch

3 Things You Might Not Have Known About Your Donors

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Jess Confer of GiveGab, and please enjoy this post on surprising donor traits.

3 Things You Might Not Have Known About Your Donors

1.They really don’t care about you.

Yes, I know, this sounds harsh but hear me out! Your donors don’t give to you, they give through you. What your donor does care about is feeling good and needed. They want to be the heroes of the story. Just think about it. How does it feel when someone talks about themselves for an entire conversation? It doesn’t feel good – right? It may even turn you off to that person. Likewise, how does it feel when someone praises you for doing a good job, asks for your opinion or asks you how you are doing?? It feels good, right? It shows that the other person genuinely cares and that they value what you have to say. So when it comes to communicating with your donors, try not to inundate them with talk about your organization and your services. Don’t get me wrong, your services are important and better served being included in a grant application. What your donors do care about is feeling needed and important. They are the heroes! They are the missing puzzle piece! Without them, you wouldn’t be able to sustain those services for the beneficiaries you serve.

2. They want to be in the loop.

I cannot tell you how many times I receive an initial “Thank You” email but then never hear from the organization again! (At least not until the next appeal many moons later!) You don’t need a reason to reach out to your donors. Keeping your donors in the loop and keeping the lines of communication open is donor stewardship at its best. Just take a look at what Charity: Water sent me in regards to my personal fundraiser I ran with them last year: This is a great example of showing your donor the direct impact of their gift and how without them it wouldn’t be possible!

3. They have preferences that matter

Your donors have preferences when it comes to how they like to be contacted. Some prefer to be contacted via email, while others may love receiving snail mail! With that in mind, have you ever considered asking your donors how they prefer to be communicated with? Why? Because your donors are more likely to respond to you if you are showing you genuinely care about their preferences. Plus, you’re reaching them where they like to be reached so they’re more likely to listen! Dr. Adrian Sargeant, a renowned marketing professional specializing in charities, said this of donors: “…once donors are in a relationship with a charity, their focus shifts from what the charity does for its beneficiaries to how the relationship makes them feel.” Make your donors feel needed, included, and cared about in your communications and interactions with them. After all, they are the lifeblood of your organization and cultivating your donor relationships can be a truly rewarding experience. Jess Confer is the Creative Director at GiveGab, the Nonprofit Giving Platform. She and her team enjoy creating helpful content for nonprofits so they can better cultivate relationships with their supporters.