Increase Donations for Your Nonprofit with a Savvy SMS Marketing StrategyDonations are the lifeblood of any nonprofit, which is why your nonprofit needs to develop an effective marketing strategy. A savvy SMS marketing campaign is one of the best ways to increase donations for your nonprofit. Here are a few clever ways to implement an SMS campaign in a way that will grow donations and the reputation of your nonprofit in equal measure.
Utilize SMS to Improve Event AttendanceA successful nonprofit depends on quality events to gather donors and fundraise. With more people at your events, your nonprofit will enjoy larger donations. However, donors and volunteers are busy people with jobs, social lives and varied interests. These factors can lead to your nonprofit’s event being forgotten by even your most ardent supporters. SMS marketing can fix that. Implement a texting campaign announcing the event’s date and time, and don’t hesitate to include exciting tidbits about the event and what attendees can expect. Leak out info about special guests or intriguing activities that will drive interest and increase attendance. Then, follow up via SMS with reminder texts as the event date approaches. In the end, you will enjoy greater attendance that will increase donations and put your nonprofit on the path towards meeting annual donation goals.
Inspire Your Biggest FansNonprofits work best when they are inspiring their greatest supporters. SMS marketing is a great way to let supporters know about the exciting and inspiring stories your nonprofit has helped create. As an example, if your nonprofit aims to reduce poverty, send out an SMS that highlights the progress made in the fight to reduce poverty. Inspired donors will be reminded that their belief in your nonprofit and cause is a well-founded one, which will increase the likelihood of long-term donors who are firmly committed to your nonprofit’s cause.
Engage vs. AskOften times, text messages don’t even need to be a direct ask. You can use them as reminders of upcoming fundraising campaigns, follow ups for pledges, or even just a reminder that you’re thinking of a donor. Small gestures like text messages can have HUGE results and even lead to unexpected gifts. Lloyd Claycomb of Denver, CO had this to say:
I had been thinking of making a donation to an organization near and dear to my heart, the Southwest Autism Research and Resource Center of Phoenix, for a while but hadn’t gotten around to actually doing it! Then, I was eating lunch one Saturday morning and received a SMS message about an upcoming fundraising campaign that the organization was holding so I decided this was the perfect time!