Studies have shown that, on average, over 88% of all funds come from just 12% of donors. That 12% constitutes the donations from your major gift contributors. Given their respective impact on your fundraising total, it’s clear to see why having a robust major giving program should be a priority.So, we put out a call to the community of nonprofit experts looking for the best advice we could find to help nonprofits of all shapes and sizes improve their major gift efforts. And here’s what you had to say! Following the lead of the preceding carnival host (check out last month’s Annual Fund Development Carnival here), we’ve divided the contributions into categories to help direct you to the advice that is most relevant to your needs. Click on the links below to jump straight to the major gift tips and strategies you’re looking for:
- General Major Gift Fundraising Best Practices and Strategies
- Launching and Managing a Major Gift Program
- Major Giving Metrics and Measurements
- Retaining and Stewarding Major Donors
1. Major Gifts: 12+ Actionable (And Effective Strategies)We’ve already linked to and quoted this guide earlier in the article, but for those who skipped right to the resource list, this guide explores major giving inside and out. It starts with the basics, moves on to how you can start a program yourself, and finishes with advice for improving your efforts. Click here to check out the DonorSearch resource on major gifts.
2. Nonprofit Fundraising: The Ultimate GuideThis Double the Donation resource features comprehensive coverage of the entire practice of fundraising, and it has a helpful section that highlights major giving. A particularly salient segment offers a great piece of advice for major-gift-seeking nonprofits:
Practice your pitch. You never want to go into a major gift meeting unprepared. In order to have the greatest success, you’ll need to practice your pitch and the different scenarios that could play out during the meeting.