Most people in the fundraising or nonprofit space are aware of the importance of major gifts. While these are not always the easiest to identify and secure, major gifts can be some of the most impactful donations to your organization each year.
Like major gifts from your donors, sponsorship dollars donated for fundraising events can result in rapid growth for your event and can make a major difference in the amount that your fundraiser donates – and thus, the success of your event.
Although major gifts and sponsorship for fundraising events are different in many ways, making both a part of your overall donation mix will result in a balanced “portfolio” and healthy fund for your nonprofit. Additionally, your success in securing either (or both) forms of these donations will vastly improve if you implement an effective process and strategy.