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Top 9 Software to Take Your Museum to the Next Level

Museums house artifacts from the past, but who’s to say your operations have to stay there, too? By implementing museum software, you can get smarter about fundraising, membership management, and collections. Of course, all museum software is not created equal, just like all museums have different missions and operational structures. Art galleries will require different fundraising event features than natural history museums, for example, and every museum has a different budget. Sound intimidating? Don’t worry! We’ll go through the top 9 software solutions that can ease your museum operations, allowing you to focus on the other aspects of your work.   Keep reading to find the perfect museum software for your institution!

1. DonorSearch — Top Prospect Research Museum Software

Museum Software Overview

For any kind of museum, chances are you rely on major donors for a significant portion of your fundraising revenue. Next time you launch a fundraising campaign, take the guesswork out of major gifts with DonorSearch. DonorSearch offers prospect research services to identify major donors by their wealth markers (Do your donors have enough money to give?) and philanthropic indicators (Are your donors likely to give charitably?). You can submit an existing list of individuals, like your membership list, or request DonorSearch generate a list of prospects for you.

Why We Love This Museum Software

It’s not just major gifts that sustain museums — planned gifts make a huge difference for collections and special projects. So in addition to major donor screening, DonorSearch also screens for planned giving prospects among your membership base.  

2. Doubleknot — Top Event and Membership Management Museum Software

Museum Software Overview

No matter how expansive your staff, building, or programs are, Doubleknot can help you manage your operations smoothly and effectively with integrated software solutions. If you’re hosting special events, you can sell tickets, register guests, and even collect donations with a secure POS solution through Doubleknot software. Plus, by integrating your membership list, your members will see their benefits automatically applied at checkout. It’s not just one-time events that are easy to manage with Doubleknot — you can also coordinate summer camps, classes and lecture series, and complex, multi-day and multi-track conferences to bring supporters to your museum.

Why We Love This Museum Software

Doubleknot is so much more than an event management software; it’s also a membership management solution and a targeted communications platform. You can seamlessly integrate your membership profiles with your event planning efforts, making it easy to update your museum members via email, view analytical reports, and apply automatic member benefits like discounted admission or early registration.  

3. Double the Donation — Top Matching Gifts Museum Software

Museum Software Overview

For any fundraising effort, you can make the most of your supporters’ donations through matching gifts. And with Double the Donation‘s matching gift software, you can empower your donors to follow through with the matching gift process! You can add Double the Donation’s matching gift plugin to your donation form, a designated matching gift page on your website, and even your donation confirmation emails.

Why We Love This Museum Software

Matching gifts are such an easy way to boost your fundraising revenue, but sometimes, the process can seem intimidating to your supporters. Double the Donation guides your museum members through guidelines and forms to help them make their gift go further!  

4. Fundly — Top Crowdfunding Museum Software

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By donorsearch

6 Fraternity Recruitment Strategies to Make the Most of Rush

For fraternities and sororities, recruitment is one of the most exciting times of the year. But it’s also one of the most important — and strategic. With the right strategy, you can take recruitment to the next level, bringing passionate new members to further your Greek organization’s mission. Here are six steps you can take toward a more efficient, focused, organized recruitment process:
  1. Utilize prospect research.
  2. Implement fraternity recruitment software.
  3. Network with brothers or sisters and alumni.
  4. Brand your fraternity recruitment.
  5. Incorporate smart communication strategies.
  6. Build from your fundraising success.
Ready to plan your most successful year of recruitment yet? Let’s get started.  

1. Utilize prospect research for fraternity recruitment.

Prospect research is used nationally in Greek organizations to identify brothers and sisters with the highest giving potential. Prospect research allows Greek organizations to learn more about an individual’s professional trajectory and the causes they care about. Likewise, your chapter can perform prospect research on a much smaller scale. And instead of asking for financial contributions, you can leverage what you learn to find the best possible recruits! In prospect research, you search for markers such as:
  • Social connections: Do recruits have family members or friends in your fraternity or sorority?
  • Interests: Do your recruits’ activities reflect the values of your organization?
  • History of giving: Have recruits supported causes connected to your philanthropy before? Other charitable causes?
  • Commitment: Have your recruits demonstrated that they can commit to a cause and stick to it?
You can use public sources of information such as social media profiles to find this information and use our prospect research tips for Greek organizations to lead you! Bottom line: Prospect research isn’t just for organizations looking for potential donors. Fraternities and sororities can use prospect research to find the perfect recruits.  

2. Implement fraternity recruitment software

Think of just how many moving pieces are involved in rush:
  • Collecting recruits’ contact information
  • Filling out paperwork
  • Coordinating events
  • Communicating with recruits and current brothers and sisters
Each piece is just as important as the last, so you can’t afford to let anything fall through the cracks. But if you’re always flipping between spreadsheets, email, and other software, you’re bound to miss something. To make sure you don’t confuse recruits or, worse, deter them from joining your Greek organization, implement a fraternity recruitment software solution to handle everything in one place. The best software for your recruitment is the one that’s built specifically for fraternities and sororities so you don’t have to do any customization or programming yourself. Check out a fraternity-specific platform like OmegaFi, which can help your fraternity stay organized throughout the recruitment process through its partnership with the GINsystem, a communications solution. Tip: Not every fraternity and sorority management tool is created equal. You’ll need to assess your needs and budget to determine the best solution for your Greek organization. To help you get started, Double the Donation has an full list of top recommended software providers. Bottom line: It’s crucial that you stay organized during rush. Using a comprehensive fundraising tool made specifically for Greek organizations, will help you manage every aspect of the recruitment process.  

3. Network with brothers or sisters and alumni.

Recruitment is a year-round process, though you’ll be focusing on your recruitment efforts more than usual during your university’s rush. To ensure you’re always promoting your fraternity or sorority to potential new members, even outside of rush, lean on the best referrals you have: your brothers or sisters and your alumni. The higher opinion your members have of your Greek organization, the higher praise they’ll sing to younger people. And young people who hear great thing about your fraternity or sorority turn into potential members later on. The key is to maintain positive relationships with your chapter members. Staying on top of your relationships is easier when brothers and sisters are still on campus, but it’s not so hard to network with alumni, either:
  • Send out an alumni newsletter a few times a year. You should have your alumni’s email address, so use it to share news about the chapter’s on-campus activities and fundraising successes.
  • Organize alumni-only events in cities with high concentrations of your graduated members, taking a hint from a popular university alumni engagement strategy. Happy hour is always a popular option. Your alumni will appreciate the opportunity to get together with old friends and network with new friends that live in the area.
  • Include alumni in fundraising efforts for a double benefit: you bring in more donations for your philanthropic efforts, and you remind your alumni about the good work your chapter does.
Your current members and alumni are the best judges of potential new recruits. Make sure they’re funneling people as awesome as they are back into your organization! Bottom lineBy staying in contact with your alumni, you’ll have passionate supporters who can refer recruits and encourage potential candidates to join your Greek organization.  

4. Brand your fraternity recruitment.

It’s a simple formula: the more students that know about your fraternity or sorority, the more potential recruits you have. But of course, it’s not just awareness that draws recruits. You need to intentionally build a brand around your recruitment efforts so you can make sure the recruits who will make the best fit make their way to you. You’ve got plenty of options for branding your recruitment. Some of the most popular options are T-shirts, buttons, hats, and other items your members can wear. See how effective t-shirts can be for identifying your members? By giving your current members branded items, you associate them and their personalities with your organization. That way, potential new members who have conversations with your awesome members will walk away with a positive image of the entire fraternity or sorority. Tip: When ordering T-shirts, keep an eye on your budget. Consider a manufacturer like Bonfire, which doesn’t charge you anything to design or sell shirts, and you get to keep the revenue from sales. Bottom Line: Creating a brand for your fraternity or sorority is a great way to attract recruits and show potential members your organization’s personality.  

5. Incorporate smart communication strategies.

You can’t organize a successful recruitment effort if you’re not organized about your communication. Your recruits need to know when to show up and what to bring, and your current members need to know what their responsibilities are. Make sure your leadership team has clearly set a communication plan before rush begins, including:
  • What platform will you use to communicate with recruits? (Hint: Something free and easy to use.)
  • What kinds of messages will you send to recruits and current brothers and sisters? Event reminders, paperwork, etc.? (Hint: Stick to logistics about recruitment events and paperwork.)
  • Which members of the leadership team will be in charge of sending which kinds of messages? (Hint: The fewer people, the better.)
  • How often will you send messages, not overwhelming recruits or leaving them with too many questions? (Hint: At least three reminders about events will ensure no one forgets.)
The trick is to meet your members and recruits where they are. What kind of communication platforms are they already using? Email, social media, group texts? How can you implement those to get in touch with your members and recruits? Make sure you ask your youngest members for suggestions — they’re the closest in age to your recruits, so they have a valuable opinion to give. It can get overwhelming to keep track of all your messages, especially if there’s more than one person on your leadership team who’s in charge of communications with recruits. You might find it helpful to integrate your communication strategy with your fraternity recruitment software so you’re not losing messages in transit between email accounts and other places you keep information. Don’t forget about non-digital communication strategies, too. Anything from business cards to flyers remind your recruits that you care about them and communicating with them. Plus, it’s harder to ignore a poster on a wall than an email or a text. Bottom line: Communicating successfully is key to improving your recruitment strategies. Make sure that members understand their responsibilities and keep outreach organized using management software.  

6. Build from your fundraising success.

You can think of recruitment as a way to find the most interesting brothers and sisters on campus. But really, recruitment should be an extension of your philanthropy. Your fraternity or sorority was founded to do good in the world, so use rush to find the people who will continue your legacy. Include information about your philanthropy whenever you can, including:
  • At events.
  • On your T-shirts.
  • On your chapter’s website.
  • On your university’s website.
  • In your outreach (emails, flyers, etc.).
You’re recruiting members who will someday be in charge of your fundraising. Make sure you find new brothers and sisters who have the passion and discipline to serve as good stewards of your philanthropy efforts. Make sure you’re following fundraising strategy best practices

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By donorsearch

How to Handle a Sudden Surge of New Donors: 3 Tips

Most nonprofits have a standard process in place for building a relationship with a new donor. It’s likely that your organization does too. The flow is probably relatively standard: someone donates, they receive a thank you, they’re added to your email stream, they might receive an event invite, etc., etc. However, many nonprofits are not as well-equipped to handle when they have a sudden surge of new donors. Whether you have a campaign go viral or there’s an event that causes a peak in interest in your cause, your nonprofit should be prepared to properly steward all new donors, even if they come in bulk. For example, consider the current situations in Houston, Florida, Mississippi, Louisiana, Alabama, and the Caribbean. Four separate hurricanes have tragically taken many lives and destroyed entire regions and communities. First, Harvey hit Houston and brought with it severe winds, rain, and flooding. Then, Hurricane Irma made its way through the Caribbean with record-breaking intensity. Everywhere Irma made landfall, from Barbuda to Haiti to Florida, felt the storm’s power and experienced immense devastation. Next, Hurricane Maria built steam as it moved along a course very similar to Irma. Maria hit Dominica and neighboring islands, and then absolutely pummeled Puerto Rico, ravaging the U.S. territory. Most recently, Hurricane Nate hit regions in Central America, including Costa Rica, Honduras, and Nicaragua, and caused at least 28 deaths before moving north toward the Gulf Coast of the United States. Hurricane Nate has officially made landfall in the U.S., largely affecting Mississippi, Louisiana, and Alabama, causing flooding and mass power loss. It is absolutely devastating. And many folks who have not historically been charitable donors are admirably stepping up to help the relief effort (learn more here and here). As a result, many of the nonprofits serving those communities are experiencing a spike in donations and new donors. Those nonprofits now have an opportunity to bring great assistance to the areas affected by the hurricanes, and if they are strategic about how they steward their new donors, they’ll be able to continue providing vital services to the region for years to come. Recovering from Harvey, Irma, Maria, and Nate is going to take years, and the nonprofits in the impacted cities need every donation possible to aid in their regions’ rehabilitation. It’s a very real and very sad example of exactly why nonprofits need to be ready to make the most of their new influx of donors, with a proper plan. To help you put that plan in place, we’ve compiled 3 effective strategies:
  1. Perform prospect research.
  2. Check on their matching gift eligibility.
  3. Incorporate them into your communications.

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By donorsearch

Top 10 Salesforce Apps and Integrations for Universities

  For many universities, Salesforce is the go-to CRM for managing student, alumni, and donor data. While Salesforce has plenty of standard constituent relationship management features to keep your university running smoothly, chances are, you’ll need to expand your CRM’s core functionality to truly encompass all of your operational, fundraising, and stewardship needs. That’s where the right apps and integrations come into play!  Not sure where to start when searching through the extensive Saleforce AppExchange? Never fear! In this post, we’ll run through our all-time favorite Salesforce solutions that can push your university to new levels.   Let’s take a look at each software in more detail to see how these platforms can boost your university fundraising potential, as well as other vital aspects of your institution.  

1. DonorSearch: Top Salesforce Integration for University Prospect Research

Salesforce Integration Overview

Prospect research is key to strategic university fundraising. Through prospect research, your development offices can identify vital information about your alumni and use that data to power more effective outreach and engagement tactics. With DonorSearch, you can conduct thorough prospect research and wealth screening to discover valuable insight into your alumni base. Using DonorSearch’s suite of tools, you’ll be able to identify:
  • Alumni’s giving history to your university as well as other philanthropic causes.
  • Alumni’s past political contributions.
  • Alumni’s real estate ownership.
  • Alumni’s business affiliations (as well as their spouses’).
With DonorSearch’s Salesforce integration, all of the information you glean from prospect research will flow into your Salesforce CRM for easy access. That means you’ll spend less time manually inputting data and more time actually using that data to inform your fundraising strategies—read on to learn how!

How to Use This Salesforce Integration at Your University

You can use your prospect data to segment your alumni into groups based on any number of metrics. Then, outline a communications and engagement plan that matches each segment. For example, alumni who have demonstrated major donor potential should receive donation solicitation letters that reflect their likelihood to give big. You’ll want to follow up with these alumni intentionally and personally, so consider giving them a call on the phone rather than sending weekly emails. A low- or mid-level donor, on the other hand, might be better off receiving more frequent solicitation letters that don’t ask for such a sizable contribution, but instead promote how easy it is to give on your online donation form. You might also prioritize sending them invitations to volunteer or attend fundraising events with moderate ticket prices.

2. Fonteva Events: Top Salesforce App for University Event Management

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