By donorsearch

The Nimble Nonprofit: A Full Circle Strategy For Mission Growth

This blog was adapted from the recent Flash Class by NeonCRM and Nonprofit Garden, partners of DonorSearch.

One of the more frustrating situations that can occur when rolling out a major campaign is having different departments articulate different messages to donors. The marketing team may be focusing on highlighting stories about a specific program while your major gift officers are reaching out and telling a story around an unrelated capital campaign.

Being able to create a cohesive end to end campaign is the key to success to long term growth and sustainability, since it ensures not only are all stakeholders working towards a common goal but also utilizing the same messaging to create a powerful unified conversation with your donors.

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