By donorsearchIt’s not an understatement to say that your donor data is the lifeblood of your fundraising efforts – it helps you keep track of who’s supporting you, their demographics, their giving patterns, and so much more. Successful fundraising in the digital age relies on managing your data to help you track donors and donations, perform analysis, and communicate efficiently. If you want to grow your nonprofit year over year, you should be looking at your methods for storing – and reading – your donor data. However, if you’re working with outdated software or obsolete systems, you could be missing out on all the analysis and stats that good donor management software can provide. That’s why it’s important to not only invest in an up-to-date CRM, but also know how to utilize it to its full ability. We’ve got a few tips to help you manage your data better so it can perform more efficiently and help you raise more money!