This year’s #Giving Tuesday is December 1st. It’s the biggest digital fundraising event of the year, and this year is predicted to pass last year’s total of $511M by 18%.*
George Weiner and Kariesha Martinez of Whole Whale, experts in digital fundraising, shared 5 Things You MUST do for #Giving Tuesday to kick off your 20-21 giving season in a recent Masterminds Series webinar:
Choose the Campaign
Find a story that matches value to purpose, and set a goal.
Test the tools
Make sure your donation page works–on desktop and mobile.
Messaging & Tactics
Decide what you’re going to say based on your target audiences, matching the message to the medium (channel). And plan how you’ll measure success (hint: Analytics)!
Plan [to place] Ads
Facebook ads get higher responses than mentions, shares, etc.
Thank Donors 4--or more--Times
Thank them immediately and meaningfully (match to the message audience). Thank them with a ‘Give-a-versary’ message.