Prospect research and annual giving go together like peanut butter and jelly, like Simon and Garfunkel, like Turner and Hooch.
What I mean to say is that prospect research and annual giving are a great pair, and prospect research should certainly be used to assist your annual giving campaigns.
To best explain how the two fundraising components fit together, we’ve provided detailed answers to the 4 most common questions regarding the relationship between prospect research and annual giving.
Question 1) Why is annual giving so important in the first place?
I won’t mention any names here, but in case the definition of annual giving has slipped your mind, let’s refresh everyone’s memory.