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4 Steps to Using Prospect Research at Your Hospital

DonorSearch’s Daily Patient Screening helps you identify the best prospective donors at the perfect time to begin a relationship: while they are still in your facility, or while their positive experiences are fresh in their minds and they feel grateful towards your organization.

Detailed analytics, based on back testing of two million records representing $5 billion in giving, can help you identify and research known philanthropists with a high degree of confidence. As the most comprehensive Daily Patient Screening service in the industry, DonorSearch can even help you formulate approach strategies by pinpointing who your donor knows.

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By chris

A Killer Q&A: Prospect Research Aids Annual Giving

Prospect research and annual giving go together like peanut butter and jelly, like Simon and Garfunkel, like Turner and Hooch.

What I mean to say is that prospect research and annual giving are a great pair, and prospect research should certainly be used to assist your annual giving campaigns.

To best explain how the two fundraising components fit together, we’ve provided detailed answers to the 4 most common questions regarding the relationship between prospect research and annual giving.

This Q&A should be a solid introduction into a few of prospect research’s many benefits.

Question 1) Why is annual giving so important in the first place?

I won’t mention any names here, but in case the definition of annual giving has slipped your mind, let’s refresh everyone’s memory.

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By donorsearch

Prospect Research: Importance and Impact

With more information publicly available than ever before, prospect research is becoming an increasingly popular tool for nonprofit organizations to increase their fundraising capabilities. Sophisticated analysis now makes it possible to identify an organization’s best prospective donors, as well as better understand how to approach each one and what size donation to request.

Prospect research can help organizations:

  • Identify prospective donors
  • Determine potential gift amounts
  • Formulate ask strategies
  • Segment donors by potential gifts
  • Build guest lists for events
  • Efficiently use fundraising/development resources
  • Reduce fundraising costs

Prospect Research: Definition and Benefits

Would you ask a total stranger for money? More importantly, would you expect a total stranger to give your nonprofit a five-figure, six-figure or seven-figure donation?

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By donorsearch

21 Game-Changing Prospect Research Tools & Resources

Prospect research can seem daunting and overwhelming. There are a ton of resources out there, but there is not a lot of guidance.

Maybe you’re ready to get started with prospect screening, or maybe you’ve been in the game for a while and you’re curious about any tools you might have missed. Either way, this list will help.

Below you’ll find a compilation of 21, yes, 21, game-changing prospect research tools and resources.

For your convenience, we’ve divided all 21 prospect research tools and resources into categories of three. 

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By donorsearch

[Infographic] 7 types of wealth screening donor data

At DonorSearch, our goal is to help nonprofits get the most out of their wealth screenings and prospect research efforts. Below is a list of the top seven types of information that should be included in your next wealth screening:

Previous Charitable Donations to Your Nonprofit

Pro tip: The donors most likely to donate in the future are those who have previously donated.

By donorsearch

Prospect Research for Public Radio Stations

Radio is a cultural stalwart.  It has outlasted its naysayers.

When television came along people thought radio would disappear. It survived.

As the internet rose to prominence, people tried to knock radio once again.  It survived.

Listeners can now find their favorite radio stations in the car, on the computer, and even on their phones.

Radio has diversified itself as it has grown, and public radio stations are no exceptions.

By chris

The Art of Writing a Prospect Researcher Job Description

People say that ignorance is bliss.  What about when you are no longer ignorant?  That bliss disappears in a hurry.

Maybe you’ve been blissfully unaware of prospect research, but now you know. Or, you’ve known about it, but haven’t made screening prospects a priority. Either way, you’re desperate to make up for lost time and excited by the fundraising opportunities.

You’ve decided to catch up quickly and you are ready to hire a prospect researcher.  One problem though, you’re new to the entire field of prospect research and don’t know where to start with your recruitment.

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By donorsearch

The nifty guide to prospect research and major giving

Executive Summary

Back testing over 2 million donor records showed a strong correlation between specific philanthropy and wealth markers and future philanthropy. Unlike traditional wealth analysis, which has long been the standard for donor prediction in the industry, past philanthropy proved to be a much more accurate indicator of future philanthropy.

Wealth, particularly as evidenced by the value of real estate owned by the prospect, correlated with both the inclination to give and the capacity to give. However, stronger predictors of future philanthropy were past giving to the nonprofit, past giving to other nonprofits, political giving, and other factors.

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By donorsearch

3 Donor Acquisition Tips (Hint: Prospect Research Can Help)

Guest Post by Gretchen Barry, Director of Marketing at NonProfitEasy

Imagine you’re having a birthday party.

You have spent all month planning. The balloons are inflated. The cake is frosted. The piñata is stuffed. The big day finally arrives and no one comes. You forgot to send out the invitations!

Like a party with no guests, a nonprofit without donors won’t succeed.

Donor acquisition is a key component of a thriving nonprofit. Organizations rely on the money they have raised in order to carry out their missions. In 2013, $335.17 billion was donated to US-based charitable causes.

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By chris

2 Types of Donor Data Your Nonprofit Needs

With the rise of the internet and social media, it’s possible to find information about almost everybody and everything. Whether you’re collecting data on a new renter, a potential employee or a prospective donor, knowing which information to use is important.

Fundraisers have an array of tasks, but learning all they can about their donors in order to build and cultivate relationships is among the most vital. From their home address to their financial investments, collecting important data about donors can help nonprofits build rapport, as well as discover their next major gift donors.

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