What is wealth screening?Wealth screening is a subset of prospect research focused on wealth indicators such as real estate ownership, stock holdings in public companies, and business affiliations.
Why is wealth screening important?Wealth screening is an essential part of the prospect research process. Understanding a prospect’s financial situation can provide insight into:
- Capacity to give
- Likelihood of giving
- Ways to segment outreach
- Suggested donation ranges
- Relationships with other potential prospects unfamiliar with your organization