What features did we consider?When deciding between the different matching gift databases, we took into account different attributes that would influence the conversion rate of donors. =&0=&
Comprehensiveness.One of the most important qualities of a matching gift database is its overall comprehensiveness. How many entries does a database have? There are three types of entries that a database must have:
- Parent companies.
- Alternate spellings of companies and brands.
- Disney World.
- Walt Disney World.
- The Walt Disney Corporation.
- The Walt Disney World Resort.
Currency and relevancy.A database can’t just include companies and their matching gift programs: it has to be reflective of the companies’ most current policies. =&2=& We took a handful of companies with generous matching gift programs and evaluated which had the most up-to-date forms, links, and contact information for matching gift programs. Matching gift databases use some of the following strategies to ensure that their information is up-to-date:
- Autoscanning their database for dead links and invalid email addresses.
- Testing email addresses and phone numbers.
- Offering avenues for employers and employees to submit updates