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By chris

What is Wealth Screening?

This post was written by Ryan Woroniecki, Vice President of Strategic Partnerships at DonorSearch.

When those in fundraising think of wealth screening they think of prospect research and vice versa. The two methods of learning about giving candidates are often mistaken for interchangeable terms. Well, they’re not.

Prospect research is an umbrella term that encompasses the entire field of investigating potential donors to better understand their giving tendencies. Wealth screening is under that umbrella and helps to predict those often mysterious and elusive donor giving tendencies

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By chris

[Guest Post] Prospect Research Metrics and ROI

Guest Post by Margaret King, Founder/President of InfoRich Group, Inc.

Recently, I asked Prospect Researchers to complete a brief survey to help me understand how they measure the value of the work they perform.  The survey consisted of four questions:

  1. What are the top three criteria used by management to evaluate your performance?
  2. What are the top five metrics used to place a value on or showcase your department’s prospect research efforts to senior management?
  3. What top three metrics would you like to add within the next 12 to 24 months to help place a value on or showcase your department’s prospect research efforts to senior management?
  4. What are the top three criteria used by management to evaluate the Gift Officer’s performance?

Not surprisingly, the survey results showed that a prospect researcher’s performance is most likely to be evaluated on the timeliness of their work, the quantity of research produced, and the number of new prospects they enter into their organization’s pipeline.

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By donorsearch

18 Crucial Pieces of Data for Your Next Prospect Profile

Have you ever been asked the quintessential superpower question…would you rather be able to read minds or fly?

I know what fundraisers would answer. Read minds. It would make their jobs a lot simpler.

Fundraisers are constantly busy and constantly being pulled in a thousand directions. It is not an easy job, but it is a satisfying one. For every dollar brought in by the development team, that is another dollar that can go towards fulfilling an organization’s mission.

A fundraiser has to be able to connect with and anticipate the needs of a donor prospect. Reading minds would certainly help with that.

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By chris

[Guest Post] Your Perfect Person is Hiding in the Data

Today we’re featuring the work of Beth Brodovsky, President of Iris Creative Group Inc. We’re always looking to give our readership the best content available and want to ensure that we fill our blog with a diverse range of content. Enjoy!

Your Perfect Person is Hiding in the Data

Who is your audience? Most people answer “everyone.”

It’s actually the complete opposite.

In fact, you want some people to not understand your message, not connect with your story and not give to your organization.

If your goal is to make everyone like you, it’s all but guaranteed that no one will love you.

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By chris

A Killer Q&A: Prospect Research Aids Annual Giving

Prospect research and annual giving go together like peanut butter and jelly, like Simon and Garfunkel, like Turner and Hooch.

What I mean to say is that prospect research and annual giving are a great pair, and prospect research should certainly be used to assist your annual giving campaigns.

To best explain how the two fundraising components fit together, we’ve provided detailed answers to the 4 most common questions regarding the relationship between prospect research and annual giving.

This Q&A should be a solid introduction into a few of prospect research’s many benefits.

Question 1) Why is annual giving so important in the first place?

I won’t mention any names here, but in case the definition of annual giving has slipped your mind, let’s refresh everyone’s memory.

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By donorsearch

Prospect Research: Importance and Impact

With more information publicly available than ever before, prospect research is becoming an increasingly popular tool for nonprofit organizations to increase their fundraising capabilities. Sophisticated analysis now makes it possible to identify an organization’s best prospective donors, as well as better understand how to approach each one and what size donation to request.

Prospect research can help organizations:

  • Identify prospective donors
  • Determine potential gift amounts
  • Formulate ask strategies
  • Segment donors by potential gifts
  • Build guest lists for events
  • Efficiently use fundraising/development resources
  • Reduce fundraising costs

Prospect Research: Definition and Benefits

Would you ask a total stranger for money? More importantly, would you expect a total stranger to give your nonprofit a five-figure, six-figure or seven-figure donation?

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By donorsearch

21 Game-Changing Prospect Research Tools & Resources

Prospect research can seem daunting and overwhelming. There are a ton of resources out there, but there is not a lot of guidance.

Maybe you’re ready to get started with prospect screening, or maybe you’ve been in the game for a while and you’re curious about any tools you might have missed. Either way, this list will help.

Below you’ll find a compilation of 21, yes, 21, game-changing prospect research tools and resources.

For your convenience, we’ve divided all 21 prospect research tools and resources into categories of three. 

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By chris

The Art of Writing a Prospect Researcher Job Description

People say that ignorance is bliss.  What about when you are no longer ignorant?  That bliss disappears in a hurry.

Maybe you’ve been blissfully unaware of prospect research, but now you know. Or, you’ve known about it, but haven’t made screening prospects a priority. Either way, you’re desperate to make up for lost time and excited by the fundraising opportunities.

You’ve decided to catch up quickly and you are ready to hire a prospect researcher.  One problem though, you’re new to the entire field of prospect research and don’t know where to start with your recruitment.

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By donorsearch

9 Rules for Ethical Prospect Research

From social media to blogs to 24/7 news services, there is more information on people available than ever before. You just have to know how to look for it.

Some people know how to block their online profiles from public view or limit the exposure of any online content about them. This is less a problem of making friends than it is a conundrum for prospect researchers who are trying to learn as much as they can about potential donors. Should nonprofits seek ways to obtain the purposefully hidden information? What are the limits to any workarounds?

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By chris

Donor Stewardship Expert Advice Featuring Bill!

Looking for donor stewardship strategies?

NonProfitEasy has put together a list of stewardship advice featuring Bill Tedesco, CEO of DonorSearch, among 28 other nonprofit experts.

Bill emphasizes the importance of engaging donors of all levels, advising that:

“Prospect research can help your front-line fundraisers identify which donors have the capacity to give a major gift and a history of past philanthropy.

This will enable your development team to ensure that those major donors receive excellent stewardship to keep them engaged for years to come!”

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