The success of your fundraising campaign relies on whether or not your nonprofit has put in the time to develop a comprehensive, data-driven fundraising strategy. With the right fundraising plan in place, the more likely you’ll be able to extend the right asks to reach likely donors and achieve your fundraising goals.The secret to an excellent fundraising strategy? Consider making the most of a gift range chart.
Commonly used during the feasibility study phase of capital campaigns, gift range charts are useful tools for fundraising campaigns of any size. With this simple tool, you’ll learn exactly what it will take to successfully reach your fundraising goals.
Even better? Your gift range chart can show your nonprofit where you need to improve in your fundraising strategy, whether or not your fundraising goal is too ambitious, and where to focus your fundraising strategy.
Before your campaign begins, you’ll be able determine the optimal size of your asks, the breakdown of your ideal prospects, and which donors you should be engaging.
In this post, we’ll help you get the most out of your gift range chart by discussing:
Are you ready to learn how to use gift range charts to bring your nonprofit’s fundraising strategy to the next level? Let’s get started!
1. Why you should use a gift range chart.
Without question, gift range charts should be a part of your fundraising strategy arsenal (if they aren’t already). Despite their deceptively simple design, gift range charts can tell you a lot about your fundraising strategy, especially if your nonprofit is looking to embark on a capital campaign.(Looking to sharpen your fundraising strategy? Consider working with a fundraising consulting firm to revamp the way your nonprofit raises money for your cause.)Specifically, gift range charts can let your nonprofit know:
This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Jennifer Filla, the CEO of the Prospect Research Institute and President of Aspire Research Group LLC. Please enjoy her post!
Avoid the Rabbit Hole! When to Stop Searching
How many times have you heard a prospect research professional tell a story about how she dug just a little deeper out of curiosity and found the key piece of information that her gift officer used to make a successful solicitation?
We all want to be the hero researcher who expertly identifies the right information. But the truth is that most of the profile research we do is pretty routine. And for many of us craving the excitement of a scintillating find, we spend far too much time unraveling threads of information that have no substantial benefit to our work.
How do we avoid falling down the rabbit hole?
First, we must recognize the rabbit hole! Only then can we make a rational decision about whether or not to fall down it.
No matter what type of profile you are working on, you should be answering a question or set of questions. Top questions are frequently:
Does this prospect have the capacity to make a major gift? In what range?
Does this prospect have philanthropic inclination? Does she make philanthropic gifts?
Is this prospect interested in the mission of our organization and the project(s) we need to fund
What is the prospect’s connection to our organization?
So, your organization needs to raise a significant amount of money for a particular project. This might be a long-awaited renovation for your organization’s headquarters or perhaps another big-ticket project that can’t be covered by your annual fundraising efforts alone.
After examining all fundraising routes, you’ve determined that a capital campaign is the right way to go.
Before you dive straight into fundraising, there are a number of steps that you have to take to properly plan your capital campaign. To get your capital campaign off the ground, you should:Assemble a capital campaign committee.