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The 1 free prospect research tool every nonprofit needs

DonorSearch’s blog is dedicated to covering prospect research, wealth screening, and other fundraising-related topics. Yet, our readers and customers often ask if there are any free prospect research resources we recommend. So, we reached out to Chris Dawson at University Hospitals of Cleveland to share his thoughts on alternative prospect research resources.

For your reading ease, we’ve divided this insightful contribution into three parts:

  1. The Library — A Top Prospect Research Tool
  2. Case in Point — The Cleveland Public Library System
  3. Don’t Forget About The Foundation Center

Click on any of the links above to skip ahead to a particular section.

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By chris

Prospect Research for Arts and Culture Nonprofits

Imagine a world without music: stages bereft of the patters of ballerina feet, theaters stripped of their actors, and galleries deprived of inquisitive conversation. No art. A culture built upon rationality and devoid of its hallmark creativity.

Such a world may never exist, but just like hospitals, schools, and homeless shelters, the human spirit requires funding in order to thrive. Prospect research is the key to how your arts and cultural nonprofit can survive and thrive!

Ticket sales and membership fees won’t fund your organization quite like a major gift will. It’s the difference between eating a pile of Halloween candy instead of one giant slice of dark, dense, creamy chocolate cake. The chocolate cake is more food, more satisfying, and you don’t have to open multiple wrappers to enjoy it.

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By donorsearch

How Does Our Bulk Screening Work?

Bulk screening is our most popular service, as it helps many nonprofits to find the major gift prospects among their masses of donors. A bulk screening can save your nonprofit valuable time that can be devoted to other fundraising efforts.

What is a Bulk Screening?

You’re a busy organization and you have lots of donors. A bulk screening allows you to submit 2,000 or more donors to DonorSearch. We will research each donor and return comprehensive reports that detail philanthropic histories, wealth markers, and other vital information.

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By donorsearch

Top 5 Indicators of a Great Fundraising Prospect

The secret to a successful fundraising campaign is identifying the right prospective donors – those who care about your organization and are able to make a significant contribution. Finding these donors is the tricky part!

Whether you have experienced this problem firsthand or are planning your next fundraising campaign – this article is here to help. We are going to explore the top five factors that most accurately predict future giving. 

Based on an analysis of $5 billion in known giving to 400 nonprofit organizations, here are the top five data-driven predictors of future giving:

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By donorsearch

Limits of Wealth Screening

All too often when nonprofits decide they want to invest in prospect research, they focus specifically on wealth screening.

While having some information is better than no information, wealth data is just one indicator of many when it comes to predicting a prospect’s likelihood of giving. Additionally, research has shown that historical charitable giving data is a much stronger predictor of future charitable giving.

For this reason, nonprofits that just focus on wealth screening are losing out on valuable information about their list of prospects and missing an opportunity to get the most out of their fundraising activities.

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By donorsearch

Eight Types of Essential Prospect Data

When conducting prospect research for your next fundraising campaign, there are countless types of information that you may find useful in your evaluation of whether an individual is a strong prospect. Just remember that all data is not equally meaningful when it comes to fundraising!

For this reason, we have compiled a list of the eight most essential types of data that you should include the next time you conduct prospect research.

  1. Previous Donations to Your Nonprofit
  2. Past Charitable Giving to Other Nonprofits
  3. Political Giving
  4. Nonprofit Involvement
  5. Real Estate Ownership
  6. Business Affiliations
  7. Securities and Exchange Commission (SEC) Insider Stock Transactions
  8. Personal Contact Information

Each of these data types brings its own valuable predictive qualities to the prospect research table. And we’re going to cover every item on this list in depth. If you want to jump ahead to a particular data point, click on any of them to be directed right to that section.

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