Nonprofits are in the game of giving, and when it comes to keeping your game sharp and strong, you’ll need to know all the charitable giving ins-and-outs.
The good news is that, according to a Giving USA report, 2015 was the most charitable year for Americans.
The public is ready to give, and you’ll want to use all the information you can to reap the rewards of these increasingly generous people.
But with tons of data available about charitable giving, the process can be overwhelming.
That’s why DonorSearch is bringing you 7 statistics that will help illuminate your understanding of charitable giving.
This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Marvin Dawson, Vice President of MMI Direct, for his thoughts on how to improve donor solicitation response rates.
You’ve agonized over every word in the copy, spent hours working with your designer to make sure the layout is perfect, and tested multiple calls to action. You’re finally ready to mail your incredible donor solicitation, right?
This blog focuses on the world of prospect research and various related fundraising topics. Today, we’re happy to welcome a contribution from Amy Eisenstein, ACFRE, regarding the recent report, Mastering Major Gifts. Please enjoy!
Did you ever stop to ask yourself, “Does prospect research really matter? And, is it worth the cost?”
A new study of more than 660 small and mid-sized nonprofit organizations says YES!
The strongest indicator of future giving is past giving.
Curious how we know?
We know past giving’s role in predicting future giving because we have back tested our predictive models against $5 billion in known giving. That $5 billion came from 2 million donors to 400 fundraising organizations.
These convincing numbers come from our proprietary charitable giving database.
Thanks for asking. Let me tell you!
Our charitable giving database is one of the fastest growing and largest databases of philanthropy in the country.
This post was written by Bill Tedesco, CEO of DonorSearch.
Measuring your performance is a crucial step that nonprofits must take to succeed.
There’s no better way of isolating and troubleshooting any ongoing problems. And worry not, there’s no shortage of methods of measuring performance.
They’re called fundraising success metrics here, but they are also often referred to as key performance indicators (KPIs). These metrics are the analytical tools nonprofits need to continue raising more and more funds.
Although most of us wish it were a science, determining donor giving capability is more of an art form.
Prospect research reveals pieces of data about donors and then does the difficult task of analyzing what those data points mean. That result, a prospect research output, is donor giving capability.
It is determined by three factors:
Some researchers start and end with wealth markers, which is a real detriment to giving capability accuracy.
Let’s open with point one, the three determiners.
Think of the giving capacity determiners as legs on a tripod, all necessary and all doing their part.
Guest Post by Margaret King, Founder/President of InfoRich Group, Inc.
Recently, I asked Prospect Researchers to complete a brief survey to help me understand how they measure the value of the work they perform. The survey consisted of four questions:
Not surprisingly, the survey results showed that a prospect researcher’s performance is most likely to be evaluated on the timeliness of their work, the quantity of research produced, and the number of new prospects they enter into their organization’s pipeline.
Are you considering prospect research or wealth screening? Both these tools have several benefits for your organization.
With prospect research, you can find potential donors and supporters for your cause. Plus, learning information on your prospects can help you create a better cultivation plan.
Additionally, wealth screening can help you learn more information on your current donors to see which supporters have the capacity and willingness to give more to your cause.
But don’t let us convince you on the merits of these tools! Check out these statistics to see just how beneficial prospect research and wealth screening can be for your organization: