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How to Handle a Sudden Surge of New Donors: 3 Tips

Most nonprofits have a standard process in place for building a relationship with a new donor. It’s likely that your organization does too.

The flow is probably relatively standard: someone donates, they receive a thank you, they’re added to your email stream, they might receive an event invite, etc., etc.

However, many nonprofits are not as well-equipped to handle when they have a sudden surge of new donors. Whether you have a campaign go viral or there’s an event that causes a peak in interest in your cause, your nonprofit should be prepared to properly steward all new donors, even if they come in bulk.

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Fund Accounting Fundamentals: Bottom Line for Fulfilling Nonprofit Missions

What sets nonprofit organizations apart from for-profit businesses? The answer is simple. Each has its own criteria for financial success.

For-profit organizations focus on profitability, whereas nonprofits use fund accounting to focus on accountability. Success for nonprofit organizations is determined by fulfilling its mission. To accomplish this, nonprofits must raise money and be accountable to funding sources.

Contrary to a for-profit, a nonprofit has two bottom lines. One is to fulfill their stated mission while the other one is having the necessary funding to support their mission.

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From Call Reluctance to Call Enthusiasm: A 7-Step Approach

Prospect research is useless if nobody makes the call.

Development professionals have it so easy in the twenty-first century! Or so you’d think. They’ve got access to technology nobody even dreamed of last century, like social media, specialized donor-management platforms, and the coolest, most insightful prospect research services ever.

In spite of it all, the industry still suffers from a lack of productivity. In fact, Bristol Strategy Group’s long-term study of fundraising productivity, the Leaky Bucket Assessment for Effective Fundraising, with over 1,000 responses from every size of organization, sector, and continent on the planet, shows a median score of somewhere around C minus-D plus.

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Fundraising Compliance & Building Meaningful Relationships

You’ve mapped out an online strategy that engages donors and makes the most of your relationships, boosting annual giving and catalyzing major gifts. Your cultivation efforts are honed in on capturing the hearts, minds, and giving spirits of your donors so that they not only invest in your annual fund, but also make a multi-year commitment to your capital campaign. You’re talking about your mission, building on the clarity of your vision, and launching cost-effective strategies for making all of this happen online.

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Tips to Make Your Year-End Appeals More Appealing

This post is brought to us by Victoria Dietz, Vice President of The Curtis Group. Learn more about The Curtis Group at the close of this article. 

As you probably know, 40% of giving occurs in the last four months of the year. Of course, December remains the prime time for when those gifts are actually made.

Does your fundraising plan include month-by-month steps for year-end giving? If you haven’t already started your year-end campaign, you’re behind. But if you act quickly, there’s still time to bring in some sizable donations. Ideally, your year-end fundraising will follow this timeline:

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What Not To Do on #GivingTuesdsay

This article is brought to us by Eileen Blake, Marketing Manager of AlumniFinder.

Sometimes knowing what you shouldn’t do is every bit as important as knowing what to do. Anyone who has ever accidentally put metal in a microwave can tell you how true this is! There are some sure-fire ways to accidentally set back your #GivingTuesday efforts on the one day a year you should absolutely be trying to reach new donors and supporters.

Here are a few mistakes to avoid this #GivingTuesday:

1. Do NOT, under any circumstances, make it difficult to find your donate button!

Let’s face it: sometimes people get lazy, and that’s especially true on the internet. We want to land on a page, find what we’re looking for, and take the action we came to take. There’s a very small amount of frustration we’re willing to put up with before we abandon one web page in favor of another.

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