Do you dismiss your event sponsors after your event is over?
Many organizations are guilty of this practice and it can make an individual or business feel used, undervalued, and less than invested in your organization’s success. Instead of taking an event-centric approach, focus on cultivating long-term relationships with event sponsors. Give them the same level of respect and the same mindset you bring to prospects for major gifts.
Kristin Steele of Swaim Strategies said in a recent webcast, “If we can create emotional resonance between our organizations and our donors, we’re going to evolve out of the transactional relationship that we have with them. When people feel like they’re treated like a checkbook, eventually they’re going to move on to someplace where they’re seen as people taking action to change the world.”