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By donorsearch

Treating Event Sponsors as Major Gifts Prospects

Do you dismiss your event sponsors after your event is over?

Many organizations are guilty of this practice and it can make an individual or business feel used, undervalued, and less than invested in your organization’s success. Instead of taking an event-centric approach, focus on cultivating long-term relationships with event sponsors. Give them the same level of respect and the same mindset you bring to prospects for major gifts.

Kristin Steele of Swaim Strategies said in a recent webcast, “If we can create emotional resonance between our organizations and our donors, we’re going to evolve out of the transactional relationship that we have with them. When people feel like they’re treated like a checkbook, eventually they’re going to move on to someplace where they’re seen as people taking action to change the world.”

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By donorsearch

5 Ways to Reach Donors Likely to Give

This article comes to us from Eileen Blake, Marketing Manager of AlumniFinder.

After hours of careful effort and planning, your donation campaign has been sent! You can’t wait to sit back and see the donations rolling in, but as they do you start to realize with a sinking feeling that you’re not getting what you expected.

The results of all your hard work are going to be much lower than anticipated.

This is obviously the last thing that any sane person who works in development ever wants to experience. At the heart of any solid fundraising effort, you need to know that you’re going to reach the right people. But, who are the “right” people? Reaching the right group of potential donors who are likely to give is not as tough as it might sound.

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By donorsearch

Donor Recognition Policies: A How-To Overview

To launch a successful fundraising program, an organization should have created a number of documents, including the Case for Support, Gift Acceptance Policies and Procedures, and a Donor Recognition Policy.

The Case explains “why” you are raising money, the Gift Acceptance Policies delineate what constitutes an acceptable gift and under what circumstances your organization will accept the donation, and the Donor Recognition Policy explains how you will express gratitude to the donor.

The purpose of the Donor Recognition Policy is to ensure that those who support the organization through donations receive recognition that is appropriate, equitable, and consistent. The Policy is developed with the attitude that all gifts are important; that nurturing each donor is the business of the organization; and that a monetary gift is never more important than individual relationships.

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By donorsearch

Major Gift Fundraising: 13 Expert Tips (Nonprofit Tech Carnival)

This month’s Fundraising Strategies & Nonprofit Tech Carnival is all about one thing: major gifts.

At DonorSearch, we’ve written extensively about major gift fundraising and the various elements that go into the entire process, from prospect identification all the way through to post-gift stewardship and ongoing retention. 

But, you can never learn too much about the major gift process; it is just that important.

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By donorsearch

Women’s Philanthropy: 12 Key Insights

12 Insights into Women’s Philanthropy

by Angela E. White, CFRE, Senior Consultant and CEO, Johnson, Grossnickle and Associates

[Excerpt: Helpful tips to engage women in support of your nonprofit]

I often speak passionately about the importance of broadening our philanthropic initiatives to include women philanthropists and I’d like to share with you what I think are some very important insights into Women’s Philanthropy.

Over the years, my colleagues and I at Johnson, Grossnickle and Associates have developed significant expertise in Women’s Philanthropy issues through our work with the Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy in addition to our extensive work with clients.

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By chris

Turning Events Attendees and Volunteers into Major Donors: 8 Strategies

In the first place, planning and pulling off a successful fundraising event is challenging for all nonprofits, regardless of size or status.

But for those nonprofits who are looking to procure major gifts from their event attendees and volunteers, the process can be even more involved.

That’s precisely why we’ve compiled 8 of the top strategies for identifying prospects and cultivating major gifts from your event attendees.

If you’re curious about the specific tactics we’ll be exploring, you can go ahead and check out this short table of contents:

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By donorsearch

10 Insights into Women’s Philanthropy

I often speak passionately about the importance of broadening our philanthropic initiatives to include women philanthropists. I recently recorded a short video interview on the subject and would like to share with you what I think are some very important insights into Women’s Philanthropy.

Over the years, my colleagues and I at JGA have developed significant expertise in Women’s Philanthropy issues through our work with the Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy, my work with Women’s Fund of Central Indiana and previously as the VP of Institutional Advancement for Saint Mary of the Woods College, in addition to our extensive work with clients at JGA for the last 15 years.

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By chris

Increase Donations with a Savvy SMS Marketing Strategy

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Sophorn Chhay of Trumpia, and please enjoy this post on SMS marketing strategies to increase donations.

Increase Donations for Your Nonprofit with a Savvy SMS Marketing Strategy

Donations are the lifeblood of any nonprofit, which is why your nonprofit needs to develop an effective marketing strategy. A savvy SMS marketing campaign is one of the best ways to increase donations for your nonprofit.

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By donorsearch

Buying Fundraising Software: 20 Questions Answered

Although many nonprofit organizations understand the value of fundraising software and want to make the switch, many are stumped by how to approach the buying process.

And who can blame them?

There’s a lot to take into account when considering a new platform.

Not only do you have to figure out what types of platforms and features are out there in the first place, but you also need to understand how software would work for your organization specifically.

The buying process is much simpler if you have the right considerations in mind.

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By chris

3 Things You Might Not Have Known About Your Donors

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Jess Confer of GiveGab, and please enjoy this post on surprising donor traits.

3 Things You Might Not Have Known About Your Donors

1.They really don’t care about you.

Yes, I know, this sounds harsh but hear me out! Your donors don’t give to you, they give through you. What your donor does care about is feeling good and needed. They want to be the heroes of the story.

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