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By donorsearch

6 Fraternity Recruitment Strategies to Make the Most of Rush

For fraternities and sororities, recruitment is one of the most exciting times of the year. But it’s also one of the most important — and strategic.

With the right strategy, you can take recruitment to the next level, bringing passionate new members to further your Greek organization’s mission.

Here are six steps you can take toward a more efficient, focused, organized recruitment process:

  1. Utilize prospect research.
  2. Implement fraternity recruitment software.
  3. Network with brothers or sisters and alumni.
  4. Brand your fraternity recruitment.
  5. Incorporate smart communication strategies.
  6. Build from your fundraising success.

Ready to plan your most successful year of recruitment yet? Let’s get started.

1. Utilize prospect research for fraternity recruitment.

Prospect research is used nationally in Greek organizations to identify brothers and sisters with the highest giving potential. Prospect research allows Greek organizations to learn more about an individual’s professional trajectory and the causes they care about.

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By chris

Prospect Research for Greek Organizations

Many young people have a stereotyped vision of college that not only includes, but mandates, fraternities and sororities.

While some colleges thrive without prominent Greek scenes, fraternities and sororities add personality and school spirit to school identities. They are organizations aimed at helping young people to develop into intelligent, rational, involved citizens.

Greek organizations need to fundraise to keep providing students with vibrant, enriching social experiences. Thanks to prospect research, fundraising is made a little easier.

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By donorsearch

How does prospect research vary by nonprofit cause?

The first little pig needed straw. The second little pig required sticks. The third little pig sought bricks. And that big bad wolf? He needed enough breath to blow all those houses down.

Depending on who you are, what you need to succeed varies. No two types of nonprofits seek the same prospects. An education-based nonprofit won’t build its fundraising campaign from the same prospects as a healthcare organization, which will differ in prospects from fraternities and sororities. Like a home, you build your life out of the materials at hand, and you hammer away at your work until something stands upright that you can be proud of.

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