DonorSearchDonorSearch

By donorsearch

Nonprofit Data Management: 5 Technology Tips to Know

Nonprofits collect all kinds of data on a daily basis. Every time a supporter makes an online donation, signs up to volunteer, or fills out an event registration form, you receive valuable information about who these individuals are and how they like to engage with your organization. To make sure that information doesn’t go to waste, you need a donor data management strategy that supports your goals. So how do you design such a strategy? Here’s a hint: technology can help! As nonprofit technology consultants, we at DNL OmniMedia know a thing or two about how technology can fit into almost every part of your organization. When it comes to managing your nonprofit data, your technology setup plays an integral role. To help you use technology to manage data in the most effective way, we’ll talk through 5 must-know tips:
  1. Build an integrated CRM system.
  2. Give donors control over their data.
  3. Create targeted donor segments.
  4. Devote time to database maintenance.
  5. Develop processes around data entry.
Before diving into our advice, make sure your organization has the right software on-hand to carry out these strategies. Check out DNL OmniMedia’s top 8 nonprofit technology solutions to see if any of our favorite tools might complement your data management plan. Now let’s get into the first tip.

1. Build an integrated CRM system.

read more

By donorsearch

3 Tips for Successfully Managing Your Donor Data

It’s not an understatement to say that your donor data is the lifeblood of your fundraising efforts – it helps you keep track of who’s supporting you, their demographics, their giving patterns, and so much more. Successful fundraising in the digital age relies on managing your data to help you track donors and donations, perform analysis, and communicate efficiently. If you want to grow your nonprofit year over year, you should be looking at your methods for storing – and reading – your donor data. However, if you’re working with outdated software or obsolete systems, you could be missing out on all the analysis and stats that good donor management software can provide. That’s why it’s important to not only invest in an up-to-date CRM, but also know how to utilize it to its full ability. We’ve got a few tips to help you manage your data better so it can perform more efficiently and help you raise more money!

Assign different roles to different team members

Maintaining and managing a great CRM can involve a lot of effort, and it can be tough to put it all on one person. Understandably, not all nonprofits have enough overhead to hire a specific person for the role, so instead they split up the job between multiple team members. If good communication isn’t kept up, it can be a case of broken telephone – and that definitely impacts the efficiency of your donor management. When the work is divided, make sure that the various tasks are specifically assigned to different individuals, with no confusion or overlap. This will help reduce duplication of data and can allow you to make sure that everyone working with your database is properly trained for the tasks they need to complete. Some CRMs let you assign these roles directly. By doing so, you can be sure that the person or people you want to perform certain tasks, such as adding donations or sending communications, are the only ones able to do so. It doesn’t hurt to break up the donor management among a number of team members – just make sure that everyone’s on the same page about what their responsibilities are.

Schedule periodic data clean-ups

Donor management is handy, but it isn’t infallible – there are still errors that can happen within your database, even with top-of-the-line software. And if these errors are left unchecked, they can develop into huge problems that skew how your donor data is read. The last thing you want is for any analysis to be off when you’re making fundraising projections or determining demographic marketing! Luckily, some CRM tools can help you identify common problems, like duplicate donor listings or inaccurate addresses. The former can be a huge issue, especially when an individual has been entered in the database multiple times. A good CRM will be able to identify this error and merge the profiles together quickly and easily. In other cases, basic reports can identify donors or donations that are missing information like ZIP codes or phone numbers, while simply taking a scan through small groups of data can help you find common errors like misspelled names and incomplete profiles. All this can give you a better, more accurate picture of your donors!

Perform regular security tests

A nonprofit’s worst nightmare would be to have its donor data breached by a hacker. Any old, outdated CRM might be vulnerable to attacks that allow criminals to get ahold of financial or personal information – a disaster when it comes to sensitive data that nonprofits keep records of. That’s why it’s so important to have a software vendor that performs penetration tests to see how well the CRM reacts – or if there are any weak spots that need patching. Schedule regular tests – think monthly – with your software vendor to ensure that any vulnerabilities are patched up and any required updates are applied. Making sure your donor’s data is absolutely secure is a huge part of your donor management software, so you ought to put data security front and center. It’s key to managing your data – and it helps you sleep better at night, too. At the end of the day, your donor data is incredibly valuable when it comes to understanding your supporters – which is why you need to read it correctly, protect it, and make sure it’s working as it should at all times. Take care of your donor data and it’ll take care of you!

Author Bio

Caitlin Hotchkiss is the content and social media manager for FrontStream, covering all the best and latest news and tips for fundraising success. With many years as an online influencer, she works to stay ahead of the trends by keeping one eye on upcoming online tools and the other on established favorites, spreading the good word of charities and nonprofits across the digital landscape.

By donorsearch

New Year’s Resolutions Your Nonprofit Should Have

Here we are in a brand new year, and plenty of you have likely made resolutions that you vow to keep in 2018. Whether it’s self-betterment goals or breaking bad habits, a new year is a time of new beginnings, and that goes double for your charity or nonprofit. No matter how successful a year 2017 may have been, there’s always room for improvement and evolution, which is why your nonprofit should have some resolutions as well! Here are three goals that your nonprofit should be striving for not just this January, but throughout 2018:

Utilize the power of social media

So your nonprofit has a Twitter page and a Facebook profile, and you think that’s enough to get the word out on your cause and communicate with your donors and prospects. In fact, you’re doing the bare minimum with those two accounts – and even less so if you don’t have a frequent, active schedule for updates. In 2018, make a resolution to dedicate more time to social media, including putting together a comprehensive content calendar, actively monitoring your channels, and engaging with both your current supporters and those you’d like to attract. If you don’t have a dedicated hire to do this, be sure to look for one. A content and/or social media manager can be a huge piece of a successful nonprofit’s marketing team, so perhaps another resolution should be to create and hire for this position! It’s also important to focus on other platforms, like Instagram, Snapchat, or Pinterest, and seeing how you can use their storytelling abilities to elevate your cause. Plus, there are new social media platforms and mediums coming out all the time – why not get ahead of the curve by trying out new things? Which brings us to our second resolution:

Don’t be afraid to go out of the box

There are tons of worthy charities out there for people to donate money to – how does yours stand out from the pack? If you’re just doing the exact same strategies as everyone else, there’s a good chance that your cause will be lost in the shuffle. Make 2018 the year that your nonprofit tries something new in terms of marketing. Experiment with new ideas, have weekly brainstorms, and get in touch with different demographics to see how well different targeted ad campaigns perform. You can incorporate new strategies through the social media we discussed earlier, or you could explore new advertising capabilities both digitally and in print. With so many avenues and creative outlets available to you both now and in the near future, it’d be a shame not to try out some big – even disruptive – ideas to bring your cause message to the masses. It could even bring in a whole new audience of lifelong supporters – the trick is just taking that single step potentially out of your comfort zone.

Keep testing and troubleshooting

All that said, don’t be discouraged if your resolutions aren’t giving you top results right away. Trying out new things really is all about trial and error, and the entire process ought to be marked with check-ins and testing along the way. (If you haven’t already set out measurable benchmarks for where you’ve started and what you want to achieve out of these efforts, now is definitely the time!) For example, are you taking the time to troubleshoot digital assets like your website or online donation form? There could be simple errors that may be hidden pain points preventing you from gathering more donations. Or maybe you need to frequently check the open rate on that revamped round of email drips that you’re sending to prospects. For all the work you’re putting into trying new things – be it on social media or otherwise – you also need to be following up, testing, and troubleshooting to ensure that you’re getting the biggest bang for your efforts. So in 2018, make a concentrated resolution to not just sit back on your laurels once you’ve launched a new online campaign or donor website – keep checking to see that it’s working at its optimal rate. Feel free to use the above three resolutions as a starting point for your charity’s own resolutions for 2018 – much like an individual’s own personal life goals, a nonprofit ought to constantly be looking for ways to refine good habits, break bad habits, and try new things! Caitlin Hotchkiss is the content and social media manager for FrontStream, covering all the best and latest news and tips for fundraising success. With many years as an online influencer, she works to stay ahead of the trends by keeping one eye on upcoming online tools and the other on established favorites, spreading the good word of charities and nonprofits across the digital landscape.

By donorsearch

5 Times It Really Pays to Know Your Donors

Are you raising funds for a nonprofit organization? You’re in a noble line of work. Nonprofit fundraising is a people-oriented field. When you raise funds, you are helping donors realize their dream of making a difference in the lives of other people. Then why, as you get more successful, does it feel harder and harder to know your donors? It’s a paradox. At the start, you knew everybody who gave, some of them personally. Now, your organization may have hundreds or thousands of loyal supporters. They can’t all be your friends…but you still have to know them. Your fundraising depends on it! Here are five instances when knowing your donors is vital: 1. When You’re Asking for Money 2. When You’re Staying in Touch 3. When You’re Writing a Newsletter 4. When You’re Collecting Stories to Share 5. When the Donor Calls Let’s start with the most important tip…

1. When You’re Asking for Money

As I write this, we are approaching the end of the calendar year, when many nonprofit organizations receive most of their support from donors. It’s crucial to get your appeal letter right. But one size does not fit all. If you are sending the same letter to all your donors, you’re leaving money on the table. Think about it. If you give money to an organization and they don’t even know who you are, how likely are you to give again? So, your nonprofit needs to know at least:
  • Whether you’re asking a donor to renew their gift or a prospect to give for the first time
  • If they’re a donor, when and how much they gave before
  • What interests them about your organization’s work (because if they care about the housing you build, and you ask them to support the childcare you offer, they may wonder who you think you’re talking to!)
Ideally, you would also have some sense of the donor’s capacity to give. If you know all these things, you can segment your list and send different letters to donors than to prospects, tell stories about the work the donor cares about the most, thank them for their previous gift, and ask them for an amount they can afford to give if they care enough to do so. And you will make more money for your good cause!

2. When You’re Staying in Touch

Why do two out of three first-time donors to your organization never make a second gift? Jay Love of Bloomerang lists five reasons:
  1. Thought the charity did not need them: 5%
  2. No information on how monies were used: 8%
  3. No memory of supporting: 9%
  4. Never thanked for donating: 13%
  5. Poor service or communication: 18%
Knowing your donors helps you know what to say in the thank-you letter you send within 48 hours of receiving the initial gift. It helps your board members know what to say when they call donors to thank them. And it will help you every time you “touch” them in any way throughout the year.

3. When You’re Writing a Newsletter

Beyond being thanked, donors want to hear how their donations made a difference. That’s the reason for publishing a nonprofit newsletter: to tell them. If you know your donors well, you can decide whether it makes sense to send a print newsletter, an e-newsletter, or both, or send print to some people and email to others. If you know what they care about, you can send newsletters on particular topics to the people who want to read them. Or, at the least, you can make sure your newsletters include items that will appeal to the various audiences you’ll find among your donors. Don’t make anyone feel left out!

4. When You’re Collecting Stories to Share

read more

By donorsearch

4 Tips to Getting #GivingTuesday Right

As the fall fundraising season slowly ramps up, nonprofits are starting to map out their end-of-year fundraising appeals, while also planning out their fundraising strategy for the year ahead. For many, strategy meetings are already on the books with their development and marketing staff members and dates are being etched into stone. This year, before you sit down to discuss your year-end giving strategy, don’t make the mistake of overlooking #GivingTuesday. #GivingTuesday is held annually on the Tuesday after Black Friday and Cyber Monday as a response to the consumerism and decadence of the holiday season to help us refocus on what’s important and kick off year-end giving for nonprofits. After two days of shopping and eating, it’s the perfect foray into the “season of giving.” It may be tempting write off #GivingTuesday: A 2015 study by John Templeton Foundation found that only 18% of consumers had heard of the day of giving, while nearly 93% were familiar with Black Friday. But, did you know that #GivingTuesday is quickly becoming one of the largest giving days in the U.S.? In 2016, $168M was donated to thousands of nonprofits across the country. Started in 2012 by 92Y, the day of giving has grown into an international movement that raises hundreds of millions of dollars for thousands of causes. #GivingTuesday is a ripe opportunity for nonprofits with goals to bring in new revenue and build their younger donor database. For many nonprofits, this is a great event to dip their toes into the water of crowdfunding, which can help to achieve both of these goals. So, what’s the key to ensure your foray into #GivingTuesday will be a success? Here’s four tips to help you break into the global day of giving:

1) Create a strategy

It may be super simple to register for #GivingTuesday on a giving platform host site like Razoo, but that doesn’t mean #GivingTuesday is effortless. The amount you get out of your campaign depends on how much you put it into it. Get your team together to begin working on your #GivingTuesday campaign and outline your goals. Do you have a monetary goal you hope to hit on #GivingTuesday? What about a project you need to fund? Is there a specific number of new donors you hope to acquire? Think realistically about what you can achieve on #GivingTuesday and start planning your strategy. For instance, if you raised $500 last year during an end of year appeal, doubling the goal to $1,000 for #GivingTuesday is much more attainable than setting a $10,000 goal. Plus, think about how you can receive more community support: Sponsors need at least a few months of lead time, so make sure to ask any strong corporate partners to make a matching gift or sponsor your campaign with plenty of time. What in-person events could you host at a local restaurant or business or ask them to host on your behalf? Consider what media contacts you have and how you can leverage their support to get more exposure for your campaign this year. Is there a strong angle to your appeal that they’d be interested in

2) Start early

This goes hand-in-hand with creating a strategy: The sooner you start promoting your participation in #GivingTuesday and sharing your key messages, the more you will prepare your donors to give on the day of the event. Some organizations believe that if they send their donors too many emails or post a solicitation on social media too frequently they will lose donors who will instead unsubscribe. But, the threshold is actually much higher than these organizations realize it is: In 2017, the average user is expected to receive 124 emails in their inbox per day, according to a study by Radici Group. So, sending too few emails can actually cause the opposite to happen: your efforts will be wasted on an unmemorable campaign that will be lost among the white noise of other emails in a donor’s inbox. Aim to send emails at least two weeks out and in the days leading up to the event, when early pledges for sites like Razoo open up, to remind donors about your campaign and your goals. Post several times a week on social media during that timeframe, as well. Remember to use the same messaging each time to remind donors to give. Using messages like, “$10 can provide xx” helps donors visualize the impact of their gift and encourages them to give more. The more they see this message, the more they’ll remember when they go to pledge their donation amount on the page.

3) Target your donors through segmentation

#GivingTuesday’s mix of social media virality and socially entrepreneurial spirit makes it a perfect environment to increase your millennial donor base. Target these donors by reaching them where they are: targeted Facebook ads, Twitter contests and gamification on your blog can help you engage this young demographic. For instance, secure a matching gift sponsor to donate a $1 for each retweet your #GivingTuesday Twitter posts receive. Ask this group of young supporters to help by spreading the word with their social networks. This can encourage supporters who may not be able to donate a monetary gift to get involved, too. On Facebook, create an ad targeting a younger audience. Don’t forget to make it visually appealing and have a clear, short call to action. Set your parameters for the ad by considering this younger audience’s interests. What will they likely be interested in on Facebook? Finally, consider what other segmentation you can do on #GivingTuesday. If this is your second year doing #GivingTuesday, you may want to ask past #GivingTuesday donors to increase their gift size. You may push mid-level donors towards major gifts by soliciting them for sponsorships or matching gifts, or ask them to create a peer-to-peer fundraiser and bring in new supporters for your cause. Make sure you are never sending the same message to all donors. Each different level of donor should receive a message targeted to their audience. Tools like DonorSearch

read more

By donorsearch

Fund Accounting Fundamentals: Bottom Line for Fulfilling Nonprofit Missions

What sets nonprofit organizations apart from for-profit businesses? The answer is simple. Each has its own criteria for financial success. For-profit organizations focus on profitability, whereas nonprofits use fund accounting to focus on accountability. Success for nonprofit organizations is determined by fulfilling its mission. To accomplish this, nonprofits must raise money and be accountable to funding sources. Contrary to a for-profit, a nonprofit has two bottom lines. One is to fulfill their stated mission while the other one is having the necessary funding to support their mission. Nonprofits are held to different standards than for-profits and are required to separate revenue sources into categories or funds. This allows nonprofits to demonstrate accountability rather than profitability. Fund accounting identifies revenue sources and provides transparency for the organization. It shows how revenue is being spent and determines if the revenue is being used for its specific purpose. When managed properly, fund accounting can reveal areas of strength and weakness. A fund is like a separate company within your organization. Each fund has its own self-balancing set of books to track assets, liabilities, revenue, expense and fund balances or net assets. Revenue earned by nonprofits has different characteristics than for-profit businesses.  

3 Fundamental Types of Funds

1. Unrestricted Fund There are no restrictions placed on this type of fund. The nonprofit can use the revenue as it sees fit. Restricted gifts, or gifts with strings attached, fall into two categories known as the gift instrument, which is the document that determines how the donated funds will be used. This could be an award letter from a foundation or a letter from an individual donor. 2. Temporarily Restricted Fund These funds have time restrictions.The donation can be used for a specific purpose for a specific period or must support a specific program or campaign like a capital fundraising campaign. Examples include purchasing computers for a classroom, or completion of a building project. 3. Permanently Restricted Fund These funds never expire. However, there is a catch. Only the income earned by the assets can be used. The original gift must be kept intact forever or for a designated period of time. For example, a permanently restricted fund may go into an endowment that supports a particular activity or the organization in general.

Subcategories Identify Funds for Specific Purposes

There are subcategories of funds that can be part of the nonprofit’s overall financial makeup, such as Board Designated Funds. These are a subcategory of unrestricted funds. It is established when the board transfers or separates part of the unrestricted fund into a fund intended to use for a specific purpose. For example, let’s say you set up a Fixed Asset Fund to track all buildings, furniture, fixtures and equipment. In this case, the board might want to separate these assets from the unrestricted fund. This way the unrestricted fund can clearly represent the activity of the current program use. This is an arbitrary decision by the board.  

Fund Accounting Basics

Fund accounting focuses on accountability and proper stewardship. This is essential for nonprofit organization compliance of government regulations and requirements. Most importantly, fund accounting enables nonprofits to manage revenue received by funding sources by monitoring the restrictions typically associated with the revenue. By separating revenue into specific funds, it prevents misuse of funds. Each fund has its own revenue and expense report, its own excess or deficiency calculation, and its own balance sheet. A fund accounting system groups funds into three categories of net assets: unrestricted, temporarily restricted, or permanently restricted, which nonprofits can use to satisfy GAAP and FASB 116/117 requirements and easily report on the breakdown of net assets on IRS form 990.

Common Mistakes Made in Fund Accounting

One of the biggest mistakes nonprofits make when it comes to fund accounting is to segregate assets by fund. It is not necessary to create separate bank accounts for the cash attributable to a fund, especially when all of the organization’s cash is in a single bank account. The only thing that comes out of this is extra work. Another popular mistake is to set up a fund for every program, grant, mission, project, or other activity that the nonprofit operates. This is especially true for churches and missionary organizations. For example, a church may set up a separate fund for every ministry such as women’s, men’s, children’s, alter guild, flowers, refreshments, bible study, etc. Some nonprofits tend to set up separate funds for each of their grants because they think it is required. A better way is to track all this activity by program codes within a fund. If created properly, a program classification within a fund can easily track and designate revenue and related expenses for specific activities. These separate areas are referred to as functional areas and fall under three categories: management and general, fundraising, and program.  

Fund Accounting Rules for Donations

It is up to the donor to decide on whether a donation is restricted or unrestricted. They can specify their wishes by a letter or through an agreement with the nonprofit. When it comes to grants from foundations, these are typically restricted to a particular program or purpose. Usually the restrictions are spelled out in the documentation for the grant award. Nonprofits must be open when asking for donations from donors. They may ask for unrestricted funds when soliciting donors by email or direct mail. A clause will clearly state this on the donation form or in the gift acknowledgement. There are exceptions to this when asking donors to give to capital campaigns, a building fund or a scholarship fund. This is particularly important when it comes to donors who specify donating for a specific purpose only to find out that the charity used their gift in an unrestricted way. To avoid this, a good suggestion is to give donors a choice of designation at the time of the donation. In this way a donor can choose their option among several options. If a donor specifies the donation be used for a specific purpose and the nonprofit does not comply, then the donor can demand a refund and legal action if needed and report the charity. In order to maintain nonprofit status, the objective is to keep a clean image in the public eye. By implementing fund accounting methods, your organization can become compliant and accountable to funding sources. This article was generously contributed by Joseph Scarano of Araize. Thank you, Joseph!  ABOUT THE AUTHOR Joseph Scarano is the CEO of Araize, Inc., developers of cloud-based FastFund Online Nonprofit accounting, fundraising and payroll software solutions to help your nonprofit become more transparent, accountable and sustainable.      

By chris

Increase Donations with a Savvy SMS Marketing Strategy

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Sophorn Chhay of Trumpia, and please enjoy this post on SMS marketing strategies to increase donations.

Increase Donations for Your Nonprofit with a Savvy SMS Marketing Strategy

Donations are the lifeblood of any nonprofit, which is why your nonprofit needs to develop an effective marketing strategy. A savvy SMS marketing campaign is one of the best ways to increase donations for your nonprofit. Here are a few clever ways to implement an SMS campaign in a way that will grow donations and the reputation of your nonprofit in equal measure.

Utilize SMS to Improve Event Attendance

A successful nonprofit depends on quality events to gather donors and fundraise. With more people at your events, your nonprofit will enjoy larger donations. However, donors and volunteers are busy people with jobs, social lives and varied interests. These factors can lead to your nonprofit’s event being forgotten by even your most ardent supporters. SMS marketing can fix that. Implement a texting campaign announcing the event’s date and time, and don’t hesitate to include exciting tidbits about the event and what attendees can expect. Leak out info about special guests or intriguing activities that will drive interest and increase attendance. Then, follow up via SMS with reminder texts as the event date approaches. In the end, you will enjoy greater attendance that will increase donations and put your nonprofit on the path towards meeting annual donation goals.

Inspire Your Biggest Fans

Nonprofits work best when they are inspiring their greatest supporters. SMS marketing is a great way to let supporters know about the exciting and inspiring stories your nonprofit has helped create. As an example, if your nonprofit aims to reduce poverty, send out an SMS that highlights the progress made in the fight to reduce poverty. Inspired donors will be reminded that their belief in your nonprofit and cause is a well-founded one, which will increase the likelihood of long-term donors who are firmly committed to your nonprofit’s cause.

Engage vs. Ask

Often times, text messages don’t even need to be a direct ask. You can use them as reminders of upcoming fundraising campaigns, follow ups for pledges, or even just a reminder that you’re thinking of a donor. Small gestures like text messages can have HUGE results and even lead to unexpected gifts. Lloyd Claycomb of Denver, CO had this to say:
I had been thinking of making a donation to an organization near and dear to my heart, the Southwest Autism Research and Resource Center of Phoenix, for a while but hadn’t gotten around to actually doing it! Then, I was eating lunch one Saturday morning and received a SMS message about an upcoming fundraising campaign that the organization was holding so I decided this was the perfect time!

read more

By chris

3 Things You Might Not Have Known About Your Donors

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Jess Confer of GiveGab, and please enjoy this post on surprising donor traits.

3 Things You Might Not Have Known About Your Donors

1.They really don’t care about you.

Yes, I know, this sounds harsh but hear me out! Your donors don’t give to you, they give through you. What your donor does care about is feeling good and needed. They want to be the heroes of the story. Just think about it. How does it feel when someone talks about themselves for an entire conversation? It doesn’t feel good – right? It may even turn you off to that person. Likewise, how does it feel when someone praises you for doing a good job, asks for your opinion or asks you how you are doing?? It feels good, right? It shows that the other person genuinely cares and that they value what you have to say. So when it comes to communicating with your donors, try not to inundate them with talk about your organization and your services. Don’t get me wrong, your services are important and better served being included in a grant application. What your donors do care about is feeling needed and important. They are the heroes! They are the missing puzzle piece! Without them, you wouldn’t be able to sustain those services for the beneficiaries you serve.

2. They want to be in the loop.

I cannot tell you how many times I receive an initial “Thank You” email but then never hear from the organization again! (At least not until the next appeal many moons later!) You don’t need a reason to reach out to your donors. Keeping your donors in the loop and keeping the lines of communication open is donor stewardship at its best. Just take a look at what Charity: Water sent me in regards to my personal fundraiser I ran with them last year: This is a great example of showing your donor the direct impact of their gift and how without them it wouldn’t be possible!

3. They have preferences that matter

Your donors have preferences when it comes to how they like to be contacted. Some prefer to be contacted via email, while others may love receiving snail mail! With that in mind, have you ever considered asking your donors how they prefer to be communicated with? Why? Because your donors are more likely to respond to you if you are showing you genuinely care about their preferences. Plus, you’re reaching them where they like to be reached so they’re more likely to listen! Dr. Adrian Sargeant, a renowned marketing professional specializing in charities, said this of donors: “…once donors are in a relationship with a charity, their focus shifts from what the charity does for its beneficiaries to how the relationship makes them feel.” Make your donors feel needed, included, and cared about in your communications and interactions with them. After all, they are the lifeblood of your organization and cultivating your donor relationships can be a truly rewarding experience. Jess Confer is the Creative Director at GiveGab, the Nonprofit Giving Platform. She and her team enjoy creating helpful content for nonprofits so they can better cultivate relationships with their supporters.

By chris

[Guest Post] How Modern Fundraising Tools Can Help Increase Donor Acquisition/Retention

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Zach Hagopian, the co-founder and COO of Accelevents. Please enjoy his post on the role of modern fundraising tools in donor acquisition and retention.

How Modern Fundraising Tools Can Help Increase Donor Acquisition / Retention

Few things are more critical to the success of a nonprofit organization than donor acquisition and retention. While many NPOs do have some form of acquisition and retention strategy in place, most are not dedicating sufficient resources or time to make headway in their annual donor goals. Furthermore, most nonprofit organizations are not taking advantage of the amazing online and mobile fundraising tools available to them. Online and mobile strategies not only help improve donor acquisition and retention, but they make the process easier and more efficient!

read more

1 2 3 4