The first little pig needed straw. The second little pig required sticks. The third little pig sought bricks. And that big bad wolf? He needed enough breath to blow all those houses down.
Depending on who you are, what you need to succeed varies. No two types of nonprofits seek the same prospects. An education-based nonprofit won’t build its fundraising campaign from the same prospects as a healthcare organization, which will differ in prospects from fraternities and sororities. Like a home, you build your life out of the materials at hand, and you hammer away at your work until something stands upright that you can be proud of.
Ice cream is a great thing, but it’s even better when mixed with your favorite toppings. In life, great things can always be improved, and you should never settle for anything less than the next determined progression towards your desired perfection.
Of course, perfection is impossible, but just like plain vanilla ice cream turns into a fun sundae thanks to the addition of whipped cream and jimmies, you can improve your Grateful Patient Program by implementing best practices that can help the program to turn a corner. From how frequently to implement prospect research to solicitation plans to how to use major gift officers, we’ll show you how to go from starting a Grateful Patient Program to making it as effective as possible in order to yield a program so efficient that you’ll swear you can taste the goodness.
Your healthcare organization has limited resources, and it’s important to use them efficiently. There are only so many doctors with so much time to spread out among all of your patients in order to provide the best possible experiences. When patients receive exemplary care, they’re more apt to give back to your organization.
Healthcare organizations with Grateful Patient Programs have chosen to raise funds from a select group of willing donors. All donors matter, but Grateful Patient Programs focus on the prospects who can give gifts large enough to purchase new equipment, update facilities, and cover other pricey expenses. Organizations must be strategic about identifying major donors, as time is of the essence, and gifts that can make big differences for healthcare organizations could slip through their fingers if they’re not efficient about finding willing, generous donors with the most to give.
Hospitals save lives by providing care that positively impacts the lives of both patients and their families, and work doesn’t get much more personal than that. That makes it sound like grateful donations should simply fall into your organization’s lap, but fundraising is not that simple.
While nonprofit hospitals provide intimate care, many struggle to grow personally close to patients. While repairing torn muscles and curing mysterious pains lets your patients keep working hard, you need assistance, too. For nonprofit hospitals, donations are vital for improving hospital services. Improvements include:
Grateful Patient Programs are fundraising initiatives that allow hospitals and other healthcare organizations to find more major gift prospects among their patients.
A Grateful Patient Program raises money from present and former hospital patients, and aims to increase donations from past donors. The goal of these programs is to provide exemplary service to high quality fundraising prospects or donors to create a culture of gratefulness, which, eventually, with the proper fundraising strategy, leads to donations to the hospital.