What is a Grateful Patient Program?A Grateful Patient Program raises money from present and former hospital patients, and aims to increase donations from past donors. The goal of these programs is to provide exemplary service to high quality fundraising prospects or donors to create a culture of gratefulness, which, eventually, with the proper fundraising strategy, leads to donations to the hospital.
Why Do Hospitals Need Grateful Patient Programs?Most of us need money to do things, and hospitals require funds for the new equipment, talent, services, facility renovations, and other functions that improve both patient care and the overall hospital experience. Grateful Patient Programs also benefit patients. These programs extend the opportunity for patients to both express gratefulness and to extend support to the individual staff members and departments that played meaningful roles in their care. Patients also get to support the future of their own healthcare, as well as the medical care of countless others in their communities. In asking for money so that your hospital can do more, you’re extending the opportunity for patients to do more, too. Hospitals are also brands, and all brands want to be known for doing good. A Grateful Patient Program can support claims that your hospital provides exemplary care, as patients generously give back in return for positive experiences. A hospital with a good reputation is apt to receive more patients, and, when the good word spreads, any and all patients might consider giving some amount to support the future of both the hospital and their own medical care.
What Makes a Grateful Patient Program Successful?A lack of public awareness in regards to financial need is the biggest hurdle for nonprofit hospitals, as reported by The Nonprofit Times. High healthcare costs foster illegitimate beliefs that hospitals rake in huge profits, but philanthropy is essential for nonprofit facilities to be able to continue to provide the best doctors, equipment, and overall care. Grateful Patient Programs require a serious investment of time and resources from your healthcare organization, so, for long-term fundraising success, think about instituting the following program components:
- Dedicated staff
- Privacy guidelines
- Data processes
- Recruitment strategies
- Screening processes
- Prospect and program management