By donorsearch

What is a Grateful Patient Program?

Grateful Patient Programs are fundraising initiatives that allow hospitals and other healthcare organizations to find more major gift prospects among their patients.

What is a Grateful Patient Program?

A Grateful Patient Program raises money from present and former hospital patients, and aims to increase donations from past donors. The goal of these programs is to provide exemplary service to high quality fundraising prospects or donors to create a culture of gratefulness, which, eventually, with the proper fundraising strategy, leads to donations to the hospital.

Why Do Hospitals Need Grateful Patient Programs?

Most of us need money to do things, and hospitals require funds for the new equipment, talent, services, facility renovations, and other functions that improve both patient care and the overall hospital experience. Grateful Patient Programs also benefit patients. These programs extend the opportunity for patients to both express gratefulness and to extend support to the individual staff members and departments that played meaningful roles in their care. Patients also get to support the future of their own healthcare, as well as the medical care of countless others in their communities. In asking for money so that your hospital can do more, you’re extending the opportunity for patients to do more, too. Hospitals are also brands, and all brands want to be known for doing good. A Grateful Patient Program can support claims that your hospital provides exemplary care, as patients generously give back in return for positive experiences. A hospital with a good reputation is apt to receive more patients, and, when the good word spreads, any and all patients might consider giving some amount to support the future of both the hospital and their own medical care.

What Makes a Grateful Patient Program Successful?

A lack of public awareness in regards to financial need is the biggest hurdle for nonprofit hospitals, as reported by The Nonprofit Times. High healthcare costs foster illegitimate beliefs that hospitals rake in huge profits, but philanthropy is essential for nonprofit facilities to be able to continue to provide the best doctors, equipment, and overall care. Grateful Patient Programs require a serious investment of time and resources from your healthcare organization, so, for long-term fundraising success, think about instituting the following program components:
  • Dedicated staff
  • Budget
  • Privacy guidelines
  • Data processes
  • Recruitment strategies
  • Screening processes
  • Prospect and program management

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By donorsearch

What Software Does DonorSearch Integrate With?

DonorSearch offers software integrations with a wide range of technology companies, so you can use our comprehensive prospect research software in coordination with your other powerful tools. Below is a complete list of companies that we integrate with. They are organized into one of three categories according to how you access DonorSearch’s data:
  1. API Integration — Seamless integration at the click of a button. Use the information in your CRM to search for philanthropic and wealth data from DonorSearch and integrate this prospect data back into your database with ease.
  2. Custom Data Field Integration — DonorSearch is the CRM’s prospect data provider of choice, and the CRM provides fields specific to DonorSearch to house your prospect data.
  3. Manual Integration — You can import DonorSearch data into the CRM, but the fields are not customized for DonorSearch. Data must be exported in a CSV file and imported manually into the CRM.
The specifics vary between software options, but DonorSearch plays nice with all of these technology tools. With DonorSearch, you get more of the information you need when and where you need it. Keep in mind that you must be a registered DonorSearch user to receive technical integration support, and DonorSearch does not provide technical support for all integration software.  

API Integration

These companies let you access DonorSearch’s philanthropy and wealth data with the simple click of a button, so you don’t have to do the heavy lifting of importing the data yourself.


Agilon provides Agilon One, which is a modern fundraising and communication software for nonprofits ranging from healthcare to higher education to public radio. You want to develop, grow, and maintain relationships to support your institution, and Agilon wants to provide innovative solutions, problem analysis and correction, and on-demand reports and information.

Resources to Integrate

Agilon integration support Contact Agilon for more information Contact DonorSearch to learn how to integrate today  


Reach, engage, and retain the advocates you depend on to achieve your vision for a better world. Bloomerang has pooled together the latest in best practices for fundraising, loyalty, engagement, and retention to create a simple donor database solution that decreases donor attrition and increases nonprofit revenue.

Resources to Integrate

Contact Bloomerang for more information Contact DonorSearch to learn how to integrate today  


DonorPerfect provides one unified database to organize all of your constituent data. With straightforward constituent relationship tools, you can make smarter, timelier decisions to raise more money for your cause. DonorPerfect received the most ‘excellent ratings’ from the nonprofits N-TEN and Idealware in their donor management systems reports.

Resources to Integrate

Details of what you can do thanks to the integration Contact DonorPerfect for more information Contact DonorSearch to learn how to integrate today  

Little Green Light (LGL)

Founded in 2007, years of experience in web-based software, business development, and real-world fundraising experience allow Little Green Light to provide nonprofits with a 360-degree view of their constituents. LGL’s web-based donor management software provides a singular location to help nonprofits track details about volunteers, members to alumni, donations to events, mailings to campaigns, and all of their constituents.

Resources to Integrate

Slideshow about how to use DonorSearch for Little Green Light Contact LGL for more information Contact DonorSearch to learn how to integrate today  


Raise more revenue through automation and help staff streamline day-to-day processes within one truly connected platform with NeonCRM’s cloud database. NeonCRM empowers organizations by placing their most important information in one dedicated system that’s accessible from any internet connection. Online forms integrate easily with any website. Also, auto feed information to NeonCRM and allow for real-time processing and recurring payments.

Resources for Integration

Integration guide from NeonCRM Contact NeonCRM for more information Contact DonorSearch to learn how to integrate today  


Compass is OmegaFi’s data-rich, information integration product for national Greek foundations. Achieve your organization-wide business process goals with an assist from OmegaFi.

Resources to Integrate

Contact OmegaFi for more information at: Contact DonorSearch to learn how to integrate today  


The Patriot Version 2 system is designed for the headquarters staff of chapter-based fraternal organizations. Patriot V2 is the smart way to manage your data and complements your organization’s business model.

Resources to Integrate

Contact Patriot for more information Contact DonorSearch to learn how to integrate today  


ResultsPlus offers donor management software with none of the IT maintenance. Manage fundraising events and ensure both the accuracy and deliverability of your constituent mail and email address information with the tool that supports the way you work. ResultsPlus maximizes the time of both your staff and volunteers, so you can focus on what matters most: cultivating donor relationships and supporting your mission.

Resources to Integrate

Contact ResultsPlus for more information Contact DonorSearch to learn how to integrate today  


Salesforce1 for nonprofits provides a set of end-to-end solutions to make any nonprofit a better connected nonprofit. Your organization obtains a unified view of every interaction your organization has with clients, supporters, members, funders, volunteers, and affiliates.

Resources to Integrate

Contact DonorSearch to learn how to integrate today  

Custom Data Field Integration

With custom data fields specific to DonorSearch, importing your major gift prospect research is a breeze. Andar/360

Andar/360, a Helix Ltd. software product, has spent the past two decades establishing close relationships with their customers and has absorbed much of the United Way culture and unique business requirements. With over 450 years of United Way specific experience, the Andar/360 team speaks the United Way language and helps all departments work together in one collaborative platform that focuses your organization on your customer.

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By DonorSearch

5 Fool-Proof Steps to Fundraising With Prospect Research

Identifying major gift donors is an important step towards maximizing your organization’s fundraising efforts. In this guide, well cover five ways your can implement prospect research to better allocate your fundraising efforts:
  1. Prepare a strategy for handling prospect research. 
  2. Clean up old prospect data. 
  3. Analyze prospect screening results. 
  4. Go get those checks. 
jQuery(window).on("hashchange", function () { window.scrollTo(window.scrollX, window.scrollY - 190); }); What are you waiting for? Let’s jump right into the first step!

Step #1: Prepare a Strategy for Handling Prospect Research

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By donorsearch

Top 5 Indicators of a Great Fundraising Prospect

// The secret to a successful fundraising campaign is identifying the right prospective donors – those who care about your organization and are able to make a significant contribution. Finding these donors is the tricky part! Whether you have experienced this problem firsthand or are planning your next fundraising campaign – this article is here to help. We are going to explore the top five factors that most accurately predict future giving.  Based on an analysis of $5 billion in known giving to 400 nonprofit organizations, here are the top five data-driven predictors of future giving: We’re going to discuss each of these points in detail. Click on any of the links above to scroll to a particular section.

Philanthropy Predictor #1 – Past Charitable Giving to Your Organization

Loyal donors are a nonprofit organization’s best friend. Donors that have given charitably in the past are more likely than the average individual to give in the future. Of all factors analyzed, past giving to a nonprofit is the strongest predictor of future philanthropy. The evidence is right there in the data. We know that this may seem like a straightforward conclusion, but it’s crucial to note. Too many nonprofits don’t place enough emphasis on donor retention, and, as a result, miss out on the opportunity to upgrade high-quality, existing donors. Don’t miss out!  To quantify previous giving, use an RFM score. An RFM score serves as an internal analysis of the relationship you have with each of your prospects. An RFM score factors in three pieces of data:
  • Recency of giving: How recently has an individual made a charitable donation?
  • Frequency of giving: How often has an individual donated? (i.e., weekly, monthly, annually)
  • Monetary contribution: How much has an individual given?
On your own, you can review your list of existing donors and rank them according to each of these three dimensions (suggested scale of 1-100). For example, a prospect that has given the most money would receive a high score on the monetary contribution factor whereas a prospect that has given less money would receive a lower score. After every factor is sorted and rated, the three ratings are added up to make the RFM total. Thus, the closer to 300, the better your relationship is with that donor. If data is unavailable for one of the three fields, then the RFM total will be out of 200 (or 100). Please note – if you work with a prospect screening company then they should calculate each donor’s RFM score for you.

Philanthropy Predictor #2 – Past Charitable Giving to Other Nonprofit Organizations

Philanthropic giving to other nonprofit organizations is the second most predictive sign of future giving. It makes sense intuitively – people who are already philanthropic are more likely than the average person to give charitably. What’s particularly interesting is how powerful a predictor this is:
  • Individuals who have made a gift of over $100k to a nonprofit are 32 times more likely to make a charitable donation elsewhere.
  • Individuals who have made a gift of $50k – $100k to a nonprofit are 25 times more likely to make a charitable donation elsewhere.
  • Individuals who have made a gift of $10k – $25k to a nonprofit are 10 times more likely to make a charitable donation elsewhere.
  • Individuals who have made a gift of $5k – $10k to a nonprofit are 5 times more likely to make a charitable donation elsewhere.
To determine giving to other nonprofits, DonorSearch uses its proprietary annual report philanthropy database, which is the second largest collection of charitable giving data and includes giving information no longer publicly available.

Philanthropy Predictor #3 – Involvement in Nonprofits as a Foundation Trustee or Director

Based on the analysis of charitable giving to over 400 nonprofits, a prospect’s participation as a foundation trustee or nonprofit director is a more powerful signal of future philanthropy than any wealth indicator. Why? These prospects understand the importance of philanthropy and the work nonprofits do because they have firsthand experience. When you make your fundraising case to them, they’re more inclined to understand where you’re coming from and where’d like to go better than any other prospect. Simply put, their ingrained knowledge of the fundraising world is a huge benefit to your cultivation process. Once you’ve successfully acquired a donation from them, there are more benefits to come.  These prospects are valuable because of the connections they bring. Any given foundation trustee or board member is bound to have ties to the other members of their foundation or nonprofit board. And those other members can become high-quality future prospects, too! Any experienced major gift officer will tell you how difficult it can be to get your foot in the door with a high-quality prospect. Once you’ve developed relationships with a group of foundation trustees or board members, you can ask them to make introductions to other top-notch prospects. From there, the introduction cycle continues!

Philanthropy Predictor #4 – Political Giving

Political giving is another excellent predictor of future giving. A single lifetime FEC gift of $250 puts your constituent into the top 6% of the US population. What’s more, a single lifetime FEC gift of $1,000 puts your constituent into the top one tenth of one percent. The predictive power of political giving is huge:
  • An individual who has given at least $2,500 in his/her lifetime to federal political campaigns is 14 times more likely to give a philanthropic donation than someone who has not.
  • An individual who has given at least $500 in his/her lifetime to federal political campaigns is 5 times more likely to give a philanthropic donation than someone who has not.
Why is political giving so predictively powerful? The answer is two-fold:
  1. The size of a prospect’s past political gifts can clue you in to the giving capacity of a particular candidate.
  2. Anyone who gives a political donation is clearly open to making a donation to a cause they feel passionate about. If you can strike a similar chord in your communications with those prospects, you’ll have a greater chance of securing a gift.
When you’re ready to dive into the data on political giving, check out the database for a free treasure trove of records of political gifts. Learn more about the resource here!

Philanthropy Predictor #5 – Real Estate Ownership

The last factor we will focus on is real estate ownership. Given the limits of wealth screening, this is the only true wealth indicator to have made it on our list. Here is what we found:
  • An individual that owns $2+ million worth of real estate is 17 times more likely to give philanthropically than the average person.
  • An individual that owns $1-2 million worth of real estate is 4 times more likely to give philanthropically than the average person.
  • An individual that owns $750K – 1 million worth of real estate is 2 times more likely to give philanthropically than the average person.
What does this tell us?  This correlation between giving likelihood and property worth demonstrates one important fact. Real estate ownership is more than just a wealth marker; it’s a philanthropic indicator as well. Just like political giving, its predictive powers are two-fold. Plus, real estate ownership can be plugged into a larger formula that assists in calculating a donor’s total wealth, which, in turn, helps assess giving capacity scores. In short, real estate ownership is a wealth marker you can’t afford to look past. 

How can nonprofits uncover this information about their prospects?

If you don’t have information about any of the predictors listed within this article, then your organization should consider investing in prospect screening. Performing prospect research prior to a fundraising campaign will provide you with all the information listed within this article and help your organization prioritize its donors accordingly. That way, your development staff can spend less time doing research and more time fundraising. If you’re interested in learning more, schedule a demo of DonorSearch’s prospect screening services >

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By donorsearch

Seven Big Benefits of Prospect Screening

If you have ever worked in fundraising at a nonprofit organization, then you understand the importance of a positive return on investment. As a member of a development team, you make choices every day about what types of fundraising activities justify your budget dollars and staff time. Whether your nonprofit organization is small or large, established or new, prospect research can enhance your fundraising capabilities and help your organization spend its dollars and staff time strategically to ensure the maximum return on its fundraising investment.

Here are the top seven reasons your organization should place an added emphasis on prospect research:

Refine major gift prospect outreach

The biggest cost to a fundraising campaign is not software, travel reservations, or event planning – it is staff time. Every minute your staff spends on a low quality prospect is a wasted fundraising opportunity. Prospect screening can help your development team identify which donors to focus on based on if they have given charitably in the past and have the capacity to make a major gift in the future. Additionally, understanding the specifics of a donor’s financial situation can enable you to refine the suggested gift amount to ensure it is both appropriate and capitalizes on a donor’s capacity to give.

Convert annual fund donors to major gift prospects

Prospect screening can reveal which of your annual fund donors have the capacity to make a major gift. For example, let’s say you have a donor that has made multiple $100-$500 gifts over the course of their lifetime – clearly this individual has an affinity for your cause and loyalty to your organization, but that is all you know! Through prospect research, you identify an additional $5000 gift that they had made to another nonprofit organization – revealing their potential as a major gift donor vs. just an annual fund donor. For more on annual giving, check out our list of annual fund strategies. By identifying which of your loyal donors have made a major gift elsewhere, you can find new major gift prospects within your existing donor population.

Identify planned or deferred giving prospects

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