DonorSearchDonorSearch

By chris

[Guest Post] Events as a Donor Cultivation Tool

Here at DonorSearch’s blog, we strive to include the best content we can regarding prospect research and, more broadly, the nonprofit sector. With that goal in mind, we feature posts by guest authors from time to time to bring in a fresh perspective and new ideas. This guest post was written by Samantha Swaim of Swaim Strategies

Events as a Donor Cultivation Tool

If done well, events can actually be really great donor cultivation tools. The key is to match the kind of event to the kind of donors you have in the room. There are three kinds of events in particular that can be great sources of cultivation, each specifically geared to a different stage of the donor cycle.

read more

By chris

The Keys to Identifying a Planned Giving Prospect

Some fundraisers feel that scouting for planned giving prospects is a lot like the world’s most difficult game of Where’s Waldo. You know he’s on the page, somewhere, but for the life of you, you cannot find him. The flip side of that situation is, of course, once you find him, you cannot stop seeing him.

This post is here to help you find Waldo and then Waldo Jr. and Mrs. Waldo and Waldo III.

With prospect research, once you know the characteristics of whom you’re looking for — red and white striped sweater, matching beanie, glasses, blue jeans — you can set out on your mission to identify and solicit those potential planned givers.

read more

By chris

A Killer Q&A: Prospect Research Aids Annual Giving

Prospect research and annual giving go together like peanut butter and jelly, like Simon and Garfunkel, like Turner and Hooch.

What I mean to say is that prospect research and annual giving are a great pair, and prospect research should certainly be used to assist your annual giving campaigns.

To best explain how the two fundraising components fit together, we’ve provided detailed answers to the 4 most common questions regarding the relationship between prospect research and annual giving.

This Q&A should be a solid introduction into a few of prospect research’s many benefits.

Question 1) Why is annual giving so important in the first place?

I won’t mention any names here, but in case the definition of annual giving has slipped your mind, let’s refresh everyone’s memory.

read more

By donorsearch

Planned Giving: Identifying Prospects

Planned giving prospects demonstrate significantly different wealth and philanthropy characteristics from major gift prospects. Traditional wealth markers, such as value of real estate, are not accurate indicators of planned giving. The philanthropic activities, such as significant political giving and prior major gifts, that are strong predictors of future major gift philanthropy, are also not accurate indicators of planned giving.

The key factors in identifying planned giving prospects are loyalty to the nonprofit, as evidenced by the number and frequency (not the dollar amount) of gifts, and the age of the prospects.

read more

By donorsearch

Bequests – The Other White Meat?

DonorSearch’s blog is dedicated to covering prospect research and different types of fundraising strategies, yet our readers and customers often ask about the difference between planned giving and bequests. So we reached out to Tom Ahern at Ahern Donor Communications to help alleviate the confusion. 

“Pork. The Other White Meat.” was an advertising slogan introduced by advertising agency Bozell, Jacobs, Kenyon & Eckhardt in 1987 for America’s National Pork Board.

Brilliant and effective, pork sales in the US rose 20% in just a few years.

read more

1 2