Even though we can’t solve all the world’s mysteries of cost, we can help in one area: prospect research costs.
Let’s unravel the mystery of the factors that determine the cost of prospect research.
We’ll unravel this mystery by answering five key questions:
Click on any of the links above to jump to a particular section. Otherwise, scroll through to learn all about the factors that influence the cost of prospect research and to decide if it’s the right fit for you.
And if you need to learn more about prospect research on the whole, make sure you check out Prospect Research — The Ultimate Guide!
What is prospect research?Well, ask and you shall learn because this entire post is dedicated to helping answer that very question.
Is your organization looking to grow its pool of major gift prospects? Are you hoping to upgrade annual fund donors? Do you wish you knew more about your prospects during cultivation?
If you answered yes to any of those questions or find yourself in very similar situations, your nonprofit could likely benefit from prospect research.
So, what is it? Let’s define prospect research.