1) CURATE AN ACTIVE ONLINE PRESENCECurating an active online presence is a great way to promote your nonprofit to prospects while furthering your organization’s relationships with its current donors. To continue the birthday analogy from earlier, online nonprofit promotion is just like generating buzz around an upcoming party. To better understand internet promotion, let’s breakdown the ways in which an organization can market itself online.
- Social Media — When someone follows you on social media, that person typically did so because he wants to know more about your nonprofit. Use your various social media accounts to educate those who are interested in your organization. Make sure you include the important things: your mission, what your organization does, how one can get involved, and how one can donate. Your goal should be to further engage by, for example, getting email addresses.
- Search Engine Marketing (SEM) — This option has a few costs attached to it, but it can be well worth the money. By advertising through search engines, like Google, you are raising awareness of your cause and drawing potential donors to your website.
- Email — Email campaigns are a great way to keep your organization fresh in the minds of donors by maintaining open lines of communication. Strike a balance between constant contact and aloofness by varying the type of content you send and the frequency with which you send it. Don’t always ask for donations in your emails. Diversify your messages with educational content and updates on the progress your nonprofit has made. When handled correctly, email is a powerful way to acquire donors.