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3 Donor Acquisition Tips (Hint: Prospect Research Can Help)

Guest Post by Gretchen Barry, Director of Marketing at NonProfitEasy

Imagine you’re having a birthday party.

You have spent all month planning. The balloons are inflated. The cake is frosted. The piñata is stuffed. The big day finally arrives and no one comes. You forgot to send out the invitations!

Like a party with no guests, a nonprofit without donors won’t succeed.

Donor acquisition is a key component of a thriving nonprofit. Organizations rely on the money they have raised in order to carry out their missions. In 2013, $335.17 billion was donated to US-based charitable causes.

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By chris

2 Types of Donor Data Your Nonprofit Needs

With the rise of the internet and social media, it’s possible to find information about almost everybody and everything. Whether you’re collecting data on a new renter, a potential employee or a prospective donor, knowing which information to use is important.

Fundraisers have an array of tasks, but learning all they can about their donors in order to build and cultivate relationships is among the most vital. From their home address to their financial investments, collecting important data about donors can help nonprofits build rapport, as well as discover their next major gift donors.

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By donorsearch

9 Rules for Ethical Prospect Research

From social media to blogs to 24/7 news services, there is more information on people available than ever before. You just have to know how to look for it.

Some people know how to block their online profiles from public view or limit the exposure of any online content about them. This is less a problem of making friends than it is a conundrum for prospect researchers who are trying to learn as much as they can about potential donors. Should nonprofits seek ways to obtain the purposefully hidden information? What are the limits to any workarounds?

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By chris

Donor Stewardship Expert Advice Featuring Bill!

Looking for donor stewardship strategies?

NonProfitEasy has put together a list of stewardship advice featuring Bill Tedesco, CEO of DonorSearch, among 28 other nonprofit experts.

Bill emphasizes the importance of engaging donors of all levels, advising that:

“Prospect research can help your front-line fundraisers identify which donors have the capacity to give a major gift and a history of past philanthropy.

This will enable your development team to ensure that those major donors receive excellent stewardship to keep them engaged for years to come!”

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By donorsearch

5 Common Mistakes Major Gift Officers Make (And How to Avoid Them)

At DonorSearch, we love providing useful fundraising tips for major gift officers through our blog. So we asked our friends at DoJiggy to share some common major gift officer mistakes and how organizations can avoid them. 

In the world of fundraising, major gifts can be transformational for an organization. Many nonprofit organizations realize that major gifts often require substantial cultivation but are very high value and crucial for the organization’s cause.

This is where major gift officers play a critical role. A major gift officer specializes in cultivating successful relationships with these high-level donors over an extended period of time. However, there are plenty of common mistakes that can harm the success of the relationship your team is trying to cultivate.

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By chris

Prospect Research for Religious Organizations

Fundraising is not a passive activity. Just like any other nonprofit, religious organizations need to get active and call prospects, host events, and engage donors in order to raise the funds that allow them to operate at full capacity.

To boost your church fundraising efforts, we’ll answer:

  1. Why do faith-based organizations need prospect research?
  2. How is prospect screening unique for faith-based organizations?
  3. Who should you focus on?
  4. When should you screen?
  5. Where to do screenings?
  6. What are the benefits of screening?

Keep reading to learn more!

Why do faith-based organizations need prospect research?

Religiously affiliated schools, churches, synagogues, mosques, and mission-based organizations all have expenses. From facilities to employees to charitable projects, religious organizations require fundraising in order to deliver for the communities they serve.

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By donorsearch

Four Ways Universities or Colleges Use Prospect Research

Extravagant dorms attract new students, superior educational opportunities keep upperclassmen satisfied, and guest speakers provide students with unique experiences as only a place of higher learning can deliver.

None of that can be accomplished without funding. Every college or university needs to fundraise to have enough money to give students the best educational experience possible.

Fundraising is hard work. The business of convincing prospects to donate is a long game of building relationships and convincing people that their money will do a lot to improve your school.

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By donorsearch

Four Strategies to Find New Donors in Your City or State

The Earth has 196,940,000 square miles of total surface area, and, unless you have a teleportation device, your fundraising team can’t cover it all. The most convenient place to look for new donors is on your street, around the corner, and other places within your city or state. As with those who desire fresh vegetables, it’s best to stay local to get what you want.

Unlike fresh vegetables, money won’t conveniently spring up from the ground. You need to be proactive to get new donors. Proactive as in don’t just jump through hoops. Jump through rings of fire to land where new donors live. And don’t merely take the long road. Dare to trek across frozen tundras in order to find greener pastures. Don’t think that finding new donors will always be difficult, but do realize that donor acquisition takes both decisive action and a dedication to reaching for new opportunities.

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By chris

Prospect Research for Greek Organizations

Many young people have a stereotyped vision of college that not only includes, but mandates, fraternities and sororities.

While some colleges thrive without prominent Greek scenes, fraternities and sororities add personality and school spirit to school identities. They are organizations aimed at helping young people to develop into intelligent, rational, involved citizens.

Greek organizations need to fundraise to keep providing students with vibrant, enriching social experiences. Thanks to prospect research, fundraising is made a little easier.

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By donorsearch

How does prospect research vary by nonprofit cause?

The first little pig needed straw. The second little pig required sticks. The third little pig sought bricks. And that big bad wolf? He needed enough breath to blow all those houses down.

Depending on who you are, what you need to succeed varies. No two types of nonprofits seek the same prospects. An education-based nonprofit won’t build its fundraising campaign from the same prospects as a healthcare organization, which will differ in prospects from fraternities and sororities. Like a home, you build your life out of the materials at hand, and you hammer away at your work until something stands upright that you can be proud of.

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