Guest Post by Gretchen Barry, Director of Marketing at NonProfitEasy
Imagine you’re having a birthday party.
You have spent all month planning. The balloons are inflated. The cake is frosted. The piñata is stuffed. The big day finally arrives and no one comes. You forgot to send out the invitations!
Like a party with no guests, a nonprofit without donors won’t succeed.
Donor acquisition is a key component of a thriving nonprofit. Organizations rely on the money they have raised in order to carry out their missions. In 2013, $335.17 billion was donated to US-based charitable causes.