If there’s one golden rule of university fundraising, it’s that the key to effectively engaging alumni supporters is making meaningful connections with them year after year.
No matter how long it’s been since graduation, your school always wants to remain a part of your alumni’s lives (and be first on their list when making a charitable gift).
What’s one way to forge a long-lasting relationship with members of your alumni community?
Prospect research is the practice of collecting and analyzing alumni data to better know your community of prospective donors. With the right prospect research in place, your school can leverage this data into more effective engagement techniques and help boost your school’s fundraising success.
For many universities, Salesforce is the go-to CRM for managing student, alumni, and donor data.
While Salesforce has plenty of standard constituent relationship management features to keep your university running smoothly, chances are, you’ll need to expand your CRM’s core functionality to truly encompass all of your operational, fundraising, and stewardship needs. That’s where the right apps and integrations come into play!
Not sure where to start when searching through the extensive Saleforce AppExchange? Never fear! In this post, we’ll run through our all-time favorite Salesforce solutions that can push your university to new levels.
The success of your fundraising campaign relies on whether or not your nonprofit has put in the time to develop a comprehensive, data-driven fundraising strategy. With the right fundraising plan in place, the more likely you’ll be able to extend the right asks to reach likely donors and achieve your fundraising goals.
The secret to an excellent fundraising strategy? Consider making the most of a gift range chart.
Commonly used during the feasibility study phase of capital campaigns, gift range charts are useful tools for fundraising campaigns of any size. With this simple tool, you’ll learn exactly what it will take to successfully reach your fundraising goals.