- Cultivate relationships with existing donors and encourage them to reach higher levels of giving.
- Attract new donors.
- Ensure that, in fairness to donors to the organization, one clearly stated policy of recognition is applied at all times.
- The Policy needs to address the confidentiality of donations;
- How the Policy will be explained to donors;
- A clear definition of the types of gifts the organization will accept;
- A table that demonstrates giving levels and the recognition to be afforded each level;
- If cumulative giving is to be recognized separately, then a table defining the cumulative giving program needs to be created;
- How to manage gifts that may require special consideration such as tribute gifts, in-kind gifts, and capital or endowment gifts.
We’d like to thank Diana V. Hoyt for contributing this post! Diana V. Hoyt has over 30 years of professional and volunteer fundraising experience. As President of Heritage Designs, Diana markets MatchMaker FundRaising Software and provides fundraising consulting services and training to nonprofits. Diana chaired the AFP Donor Software Workgroup from 2008 through 2012 and served on the AFP International Research Council. Diana holds a Bachelor’s degree from Kansas University and a Master’s degree from Arizona State University.