- The Library — A Top Prospect Research Tool
- Case in Point — The Cleveland Public Library System
- Don’t Forget About The Foundation Center
Prospect research nowadays is getting to be more of a science than a fine art, because of all the amazing electronic resources available to researchers. Depending on the tools used, a good researcher sitting at their computer, probably in a cubical or back office somewhere, is able to pull in pretty much all the information they need to provide for their gift officers. Many of these new tools save a great amount of time, a great amount of labor, and can access a wider array of information than probably a researcher could do on their own without them. And they’re also quite expensive. Price is the name of the game in the research database world today, as research teams grapple with which product will best serve their needs. Other development shops, who may only have a single researcher or no researcher at all, may be sitting glumly on the sidelines, wondering how they’ll ever be able to get access to these tools. Certainly money can be found in the budget for periodic wealth screenings by companies like DonorSearch (and those are great tools for finding out a lot about the donors in your database), and maybe a single subscription to a research product could be justified, but is it enough in today’s highly competitive environment? However, I’m here to say do not despair. Because there are many tools that can help researchers and non-researchers alike perform some basic prospect research, and these tools are in many cases, completely free. Wait, that sounds too good to be true… after all, some products cost tens of thousands of dollars! And yes, they do. But there are also some research products, not specifically “prospect research products” that are actually free. And to access them, one only needs to return to the early, prehistoric days of prospect research.
That means returning to the library.
- What they may be doing for an occupation
- Education background
- Family history
- Charitable giving
- News searches
- Business searches
- Other research
- Some big business research products
- Genealogical research databases
- News databases
- Others that would be beneficial to a prospect researcher.