We’ve compiled a list the 18 crucial pieces of data to include in your donor profiles.We know, 18 is a high bar to reach. Prospect research will help your organization get there. Some pieces of information will be more readily available than others. Check out our article on prospect research ethics if you’re concerned about the ethics of more in-depth investigation. To make the list easier to follow, it’s been broken down into the following three categories: a. Donor Details b. Donor Network c. Donor Wealth Markers Let’s look at these categories one by one.
Category A — Donor DetailsThis category contains most of the personal information you can gather on donors. It is about both getting to know donors, and also, getting to know how your organization factors into their lives.
#1: Basic Contact InformationThere’s a reason why this is number one on this list, you can’t do much of anything in terms of building a prospect profile without first having basic contact information. This info includes:
- phone number
- employer name
- and any other standard details that could help your fundraisers research and then reach out to a given donor.