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Gender Matters: A Practical Approach To Grow Women’s Philanthropy

Air Date: January 2019

We are what we practice. Our own success with donors and prospects who care about education is almost unconscious thanks to our well-honed skills and training. But what if we knew that our deeply ingrained “best practices” either turn off women or gain only minimal support from them when so much more is possible? We finally have deep and quantifiable research showing how women give differently, yet what are the practices, behaviors and processes to adapt so we engage women donors in ways that acknowledge their preferences?

VIDEO TRANSCRIPTION

[VIDEO] A Practical Approach To Grow Women’s Philanthropy