1. Women are responsible for 84% of household’s consumer purchasing decisions – they are not a niche market, but are the market.
2. Forty-three percent of the nation’s top wealth holders are women.
3. Women’s median income has increased more than 60% over the past 30 years.
4. Married men and women are more likely to make larger gifts than single men.
5. Single women are more likely to give than single men.
6. When it comes to approaching a couple about making a donation, make sure that the woman in the couple is also engaged in the process and their input is equally valued.
7. Never overlook or underestimate the philanthropic potential of female CEOs and small business owners.
8. Remember, women’s philanthropic involvement does not mean to exclude men, but rather include women.
9. Women are drawn to causes where they feel a personal connection or in support of those causes that their family or friends are involved. Find ways to enhance the social aspects of giving with women and involve their social networks.
10. Women want to establish a relationship with organizations they give to, it means more to them than just a business transaction. Make sure you take the time to foster that donor relationship.Too often women are an untapped resource in philanthropy. It is time nonprofits accept that they simply cannot afford to ignore this influential audience. I hope you will use these tips to better engage women to help you advance your mission. This blog post was authored by Angela E. White and originally appeared at Johnson, Grossnickle and Associates (JGA).