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Is Prospect Research Donor-Centered with T. Clay Buck, CFRE

Air Date: July 2019

In the wake of data scandals and changing privacy laws, is traditional prospect research still relevant and appropriate for fundraising? Driven by the question, “If asked, would you show the profile you created to a donor?” This session explores what’s included in prospect research, what are the ethics surrounding its use and how data and research play a critical in any fundraising program.

VIDEO TRANSCRIPTION

[VIDEO] Is Prospect Research Donor-Centered?