DonorSearch users will now have access to a new, rich source of philanthropic data at no extra charge: state political giving from a database of 26+ million records.
By adding state political giving to the federal political giving that was already part of DonorSearch’s comprehensive philanthropy and wealth screening, prospect researchers and development officers will gain even more insight into donors’ giving activity.
More importantly, they have even more data that helps predict future giving.
Political Giving Predicts Charitable Giving
Political giving is highly correlated with charitable giving. In fact, someone who has given at least $2,500 in his/her lifetime to political campaigns is almost 15 times more likely to give a philanthropic donation than someone who hasn’t. Even a $500 donation makes someone five times more likely to donate to a nonprofit. A DonorSearch analysis of $5 billion in known charitable giving to over 400 organizations demonstrated the connection.
|Political Giving||Likelihood of Charitable Giving|
|$1,000 – $2,500||6.43x|
|$500 – $1,000||5.17x|
Put simply, people who make political donations also make charitable donations. Part of the reason is that political donors tend to be much more affluent than the average American. The more likely reason comes from examining why people make charitable donations.
In a groundbreaking study by René Bekkers and Pamala Wiepking at the University of Notre Dame, the authors identified the eight key reasons why people make charitable donations (in alphabetical order, not order of importance):
- Awareness of need
- Costs and benefits
- Psychological benefits
Those are the same reasons donors support political candidates and causes, which is why political giving so strongly correlates with charitable giving.
The Industry’s Largest Philanthropic Database
As of today, DonorSearch’s Integrated Search, Gift Search and screening services search and analyze 120+ million gift records, the largest philanthropic database in the industry. By using industry-leading modeling, which was back tested against $5 billion in known giving, DonorSearch’s predictive modeling is the most accurate and comprehensive available.