Pirates seeking buried treasure don’t want to open up the long-sought chest and discover baby booties. You’re not a pirate, but you want your search to end in gold. Gold being an extensive, accurate list of high quality prospects. Know how to unearth precise prospect data, so that, when you stick your shovel in the ground, you strike prospect gold.
All journeys begin well before the big discovery, and preparation can play an equally crucial role in both obtaining and implementing the results of your search.
Clean Up Data
Try to sail a ship with a leak in the hull or dig a hole with a broken shovel. Operations work best when all the parts are in proper working condition.
Proper prospect research begins with accurate donor data. It’s no good to submit a list of donors with outdated addresses, phone numbers, and giving histories. You’ll receive results, but they may not be as accurate and as detailed as possible.
Submitting clean data makes the rest of the treasure hunt clear sailing. Make sure to clean up your donor database ahead of time to ensure you receive the most accurate results to pinpoint the best prospects.
Provide Data Ahead of Time
Not only does clean data help you, but it aids your prospect research company. At DonorSearch, our data is an industry-best 90% accurate, but no data set is perfect. From philanthropic histories to wealth markers to personal interests, no one knows your donors as well as you. Submitting donor data before your screening takes place will increase screening accuracy and add additional detail to your donor profiles.
For example, if you supply a history of past gifts then those donations can be linked to specific instances in DonorSearch’s database. Without prior information, some gifts might get left out or go unaccounted for. When you provide donor information you receive search results with higher quality assurance. However, regardless of the information you submit, DonorSearch provides comprehensive prospect profiles. The information you supply merely helps to improve the results.
Try a Test File
Hoisting a sail requires the crew knowing how to attach the sail to the mast, adjusting the heading for the wind, and trimming both the jib sheets and the mainsail. Details matter, and you want to know how to use your prospect research in order to implement it correctly.
DonorSearch screens 200 records for free, so you can get an idea of the service we provide.
Submitting a test file is great way to try us out with minimal risk. It will help you to get familiarized with a our suite of tools, research categories, and work processes. Test files also include a free walk-through, where a dedicated sales representative will explain your results over the phone and give you the opportunity to ask any questions. You’ll get familiarized with DonorSearch’s formatting, the data we screen for, the additional services we provide, how our scoring system works, and much more.
Review Your Screening Results for Accuracy
Once your results are in hand, how do you verify their accuracy?
DonorSearch includes a quality score for each prospect that indicates the confidence level of a name matching to donor records. It is a threshold indicator, and anything above 17 equates to a high level of confidence.
DS rating and RFM total are other DonorSearch ratings systems that ensure profile accuracy.
Manual review is not necessary to receive accurate results, but, for quality assurance, DonorSearch employs in-house prospect researchers to spend hours manually reviewing your top prospects, and we’ll do your first 100 for free. This assessment process both eliminates extra time your staff would spend reviewing screening results and raises the typical 70% profile accuracy to results that are an industry-best 90-95% accurate. Manual reviews provide an additional layer of accuracy and analysis to your search results, so you receive the most detailed profiles.
Additional manual reviews beyond the first 100 can be discussed with a DonorSearch sales representative.
There is gold in your donor lists, and it’s easier to find with accurate prospect research. If you’re new to prospect research or want to learn how to do more then schedule a demo with DonorSearch today.