If the Research office were a restaurant, the prospect profile would be the highest priced dish on the menu.
If done right, a profile will give the fundraiser a solid picture of the capacity and character of the prospect and supply timely talking points for the next move(s) of your nonprofit’s solicitation strategy.
IT'S NOT A PUSH-BUTTON TASK
The work involved includes intelligence gathering from many sources, review of previous contact reports, and consultation with key stakeholders–it takes an average of 8 hours of solid effort. It’s for this reason that profiles are used sparingly. Many research offices will set high engagement standards for profile requests–the prospect must be well-past the qualification stage and close to serious discussions of amount and purpose before you get a profile.
The key elements that inform and guide action are:
- Prospect Connection and Importance: Relationship to the nonprofit, past giving to the mission, potential impact their next gift will make.
- Gift Potential: How much they can give with the right cultivation–Their wealth, their position.
- Inclination and Passion: Their known philanthropy–to you, and to like causes.
- Talking Points: Your organization’s end-game–critical factors and actions that will culminate in the ask.
A LOT OF WORK, BUT A NECESSITY
One good profile can act as a guide for a successful and coordinated solicitation that taps a prospect’s potential–both financially and emotionally. What’s there must be concise and strategic. If only it COULD BE a push-button task.
We know it can. Yes, you read it right. We’re introducing DS Profile Builder.
A tool that gives you the power to combine the critical intelligence you’ve gained from a DonorSearch screening and your own research with your strategic information–organized, edited, and formatted in line with how you fundraise at your nonprofit. Save your layout as a template, and you’ve got push-button power to produce a vital fundraising instrument every time, in less time, with less effort.
Profiles. NECESSARY, but NOT (necessarily) hard.