DonorSearchDonorSearch

By donorsearch

How to Engage Alumni Effectively | 4 Key Best Practices

If there’s one golden rule of university fundraising, it’s that the key to effectively engaging alumni supporters is making meaningful connections with them year after year. No matter how long it’s been since graduation, your school always wants to remain a part of your alumni’s lives (and be first on their list when making a charitable gift). What’s one way to forge a long-lasting relationship with members of your alumni community? Prospect research is the practice of collecting and analyzing alumni data to better know your community of prospective donors. =&0=& If your school can learn more about trends in your alumni community, there’s nothing stopping your team from translating that information into a more effective alumni engagement strategy! Discover some of our favorite prospect research best practices that your school should start using:
  1. Maintain meaningful prospect profiles for your alumni.
  2. Clean your alumni prospect profiles regularly.
  3. Leverage your alumni engagement survey to improve prospect research.
  4. Use alumni prospect research to plan more impactful fundraising events.
Are you ready to revamp how your college connects with key alumni prospects? Let’s dive into these data-driven engagement strategies to get started!

1. Maintain meaningful prospect profiles for your alumni.

When an organization conducts prospect research, they gather all kinds of data in order to better understand their constituency. Whether you’re leveraging it to the fullest or not, it’s likely that your school already keeps alumni data in a CRM. =&1=& There are three core kinds of prospect data your university should collect for each of your alumni: =&2=&

By donorsearch

DonorSearch Introduces New Website

DonorSearch has experienced a lot of exciting changes so far in December. Earlier this month, we changed our logo to better reflect our philosophy - combining philanthropy and wealth to produce better data analytics. Now, DonorSearch is happy to release a new, interactive website aimed at providing valuable information about prospect research to nonprofits.