By DonorSearch

#GivingTuesday is touted as a “global generosity movement unleashing the power of people and organizations to transform their communities and the world.”


Since #GivingTuesday is the most prominent digital fundraising event of the year (It raised $2.47 Billion in 2020!), nonprofits are making it a key component of their annual fundraising strategy.

So WHY should we get in on #GivingTuesday?

Here are THREE reasons why your nonprofit should take part:

  • Timing.
    Like Thanksgiving, GivingTuesday kicks off the Season of Giving. Since almost a third of all giving happens in December, it’s the perfect time to  
    Begin your drive for end-of-calendar-year gifts.  Your donors will be moved by the spirit of the season and, of course, the charitable giving tax deductions.
  • Momentum.
    Nonprofits use GivingTuesday to communicate their message across multiple social media platforms.  That broad reach creates a wave of giving momentum that your organization can ride through December and beyond.
  • Awareness.
    GivingTuesday gets a broad audience ready to hear from nonprofits. It’s an excellent opportunity to tell the story and impact of your cause–you’ll expand your reach and make future fundraising easier.

Are you convinced that a GivingTuesday campaign is right for you?  Learn more about what you can do to make your event successful from digital fundraising experts George Weiner and Kariesha Martinez, of Whole Whale, in our blog post – 5 Things You Must Do for #GivingTuesday 2020.

Three Reasons You Should Have a #GivingTuesday Campaign