By DonorSearch

Are Big Foot and Major Gifts Mere Legends? Three Truths About Setting Up A Strong Individual Giving Program

Air Date: October 2018

Major gifts can often seem like Big Foot—there is a legend that they exist, other organizations seem to get large gifts, but there’s just not enough evidence that it’s real to you. According to Giving USA, individual donors comprise 75% of all philanthropy each and every year. Rarely do donors make major gifts as first-time contributions or to organizations they’ve just gotten to know. If potential major donors are right under your noses, who are they? How do you learn who your donors are and which ones have the potential for greater investment in your work? Join Barbara O’Reilly, Principal, Windmill Hill Consulting, LLC, as she discusses: What matters to donors and how that affects their giving decisions, how to build an individual fundraising strategy that focuses on increasing donor retention, and creating greater engagement with your current donors so they are inspired to increase their giving.


[VIDEO] Setting Up A Strong Individual Giving Program