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Water Retention and Donor Retention: What?!

Air Date: August 2019

Sophie W. Penney, Ph.D. is the Senior Program Coordinator and Lecturer for Penn State’s all online certificate programs in fundraising (one graduate and one undergraduate). Sophie is also the founder and President of  i5 Fundraising. Sophie brings to her interaction with you:

Two-decade track record of raising major, planned, corporate and foundation, and capital campaign gifts and as a leader of large and small shops.
Experience consulting with nonprofits with a focus on development performance audits and campaign feasibility studies/counsel.
Engagement with nonprofit and/or university leadership to plan and implement campaigns with up to $80 million dollar goals.
Experience as a workshop facilitator, teacher, and a coach to aspiring and current fundraising professionals.

Sophie is the author or co-author of books, articles, and reports including: Dollars for Dreams: Student Affairs Staff as Fundraisers (NASPA 2001) and Raising the Bar: Student Affairs Fundraising (NASPA, 2019).

Fun fact: Sophie once had a chance to escort Mr. Fred Rogers around the Penn State Campus and local community. It was one of the highlights of her life and led her to pen the e-book Fundraisers Channeling Fred Rogers.

VIDEO TRANSCRIPTION

[VIDEO] Water Retention and Donor Retention: What?!