By Jennifer Liu-Cooper

Patients give to healthcare organizations to show their gratitude
for the care they’ve received.

Healthcare fundraisers rely on patient experience data to cultivate a personalized relationship with patient prospects and maximize their gratitude generosity.  

WAIT a MINUTE. Not all patient data is available for fundraising.  Healthcare fundraisers are acutely aware that the Health Insurance Portability and Accountability Act (HIPAA) restricts the information you can access to protect patient privacy.   

So, What information IS available to fundraisers?

Patient Information Available to Fundraising*

  • Patient demographic data (name, address, phone/email, age, etc.)
  • Health insurance status
  • Dates of patient services
  • General type of department in which a patient receives care
  • Treating physician information
  • Outcome information

*Fundraising can use this data without prior written authorization from the patient.

Turning Patient Experience Data Into Gifts

The patient experience data that the hospital can share with you from the organization’s Electronic Medical Records (EMRs) can help you target communications and engage your physicians in talking about fundraising with your patient prospects and their families.

Here are a few ways that the data is valuable:

  • Department of service data will help you send personalized messages about the care and services in that area.
  • Demographic data, like age, can help you target prospects for planned gift solicitations.
  • Physician names point you in the direction of doctors you can work with to talk with their patients about supporting their work.

Patient data and screening insights are essential resources in maximizing your healthcare fundraising opportunities.  To learn more about patient gratitude fundraising, download our free guide, Grateful Patient Programs:  Building Blocks and Best Practices.

Download the FREE guide here

What HIPAA-Compliant data will unlock patient generosity?