Donor Lifetime Value

Calculate the total worth of a donor over time

Avg. Donation Amount

Avg. Gifts Per Year

Avg. Donor Lifespan (Years)

Estimated Lifetime Value

$0.00

DLV = (Avg. Gift) × (Annual Frequency) × (Lifespan)

This metric helps you determine how much you can afford to spend on acquiring a new donor (Acquisition Cost) while remaining "profitable" for your mission.