Acquisition Cost
Measure your fundraising efficiency
Total Acquisition Spend
$
New Donors Acquired
#
Calculate DAC
Cost Per New Donor
$0.00
ANALYSIS COMPLETE
How is DAC calculated?
The Formula:
Total Acquisition Spend รท New Donors Acquired
Pro-Tip:
To see your true ROI, ensure your Donor Lifetime Value (DLV) is significantly higher than this Acquisition Cost.