What is Wealth Screening?
Wealth screening is a powerful tool that nonprofits can use to help determine donors’ capacities to give.
As a subset of prospect research, wealth screening looks at top indicators of wealth like real estate ownership, business affiliations, and stock holdings in public companies.
These screenings use data to unveil an accurate estimate of a potential donor’s wealth. The process helps fundraisers locate major gift prospects hidden among the crowd.
Wealth screening can help determine:
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Wealth Screening Basics
Why do you use wealth screenings for fundraising?
What data should you have in a wealth screening?
Philanthropic indicators speak to a prospect’s affinity for charitable work and your organization. Logically, a donor who has given in the past and who has been involved with your nonprofit recently and frequently is a strong candidate for becoming a major gift donor.
These indicators are what typically comes to mind when people think about wealth screening. Above all else, wealth markers are simply signals of someone’s financial capacity to give — just as philanthropic markers are a good indication of a prospect’s willingness to donate to charity.
Using Wealth Screening
What wealth screening tools do you recommend?
Real estate ownership is a quick and easy indicator of wealth — but it also points to an individual’s propensity to give.
Simply enter a prospect’s address into Zillow’s search field and learn the value of the property.
SEC.gov has a searchable database to investigate a prospect’s stock holdings.
This is a tool that can provide valuable insights into an individual’s wealth.
Note, however, that this database only shows public stock holdings. Ownership of private companies will not be visible here.
FEC.gov is another government database that allows you to discover the political giving history of your prospects.
Their gift amounts can teach you how much they are capable of giving.
In fact, just the act of contributing to political campaigns demonstrates a propensity to give in general: donors who have given over $2,500 in FEC contributions are 14 times more likely to give philanthropically.
Currently in its beta version, DonorSearch Giving Search is a free, online prospect research tool that gives its users access to a condensed version of DonorSearch’s philanthropic data.
Simply enter a prospect’s information and the Giving Search tool will display their past giving history.
What are wealth screening best practices?
How can DonorSearch help?
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