The MLR Score is proven to precisely predict which donors are most likely to respond to an appeal for support this year and is unlike any other score or model used by nonprofits. A score that has been unavailable for so long to nonprofits everywhere, DonorSearch delivers an incredible alternative to the static RFM score. 

DonorSearch includes the MLR Scores for batch screenings and subscriptions purchased with DonorSearch. DonorPerfect clients have access to the MLR Score within their CRM!

As the significantly boosted “cousin” to the antiquated static model RFM score, DonorSearch delivers the MLR Score, measuring your donor’s ongoing engagement over time by using individual gifts, email, and event data to establish insight on each individual’s relative engagement. With each donor scored from 0-100, the MLR Score clearly indicates who is most engaged and ready to take action and give, ensuring your appeals are targeted for the best response and produce the highest ROI. 

The DonorSearch Sustainer Score precisely predicts those most likely to make at least 4 gifts in the next 12 months giving your organization the opportunity to maximize their fundraising efforts and sustainer programs. 

Our Sustainers Score is an indispensable tool for enhancing your existing monthly giving program or establishing a robust one from the ground up. It’s a cornerstone for the success of your nonprofit, capitalizing on the steadfast support of sustainers—those remarkable donors who contribute more generously and demonstrate enduring commitment. Embracing a sustainer model isn’t just cost-effective; it’s a strategic move to engage with the next generation of philanthropists, ensuring a resilient future for your cause.

Moreover, while single contributions from one-time donors play a significant role, data reveals that sustainers generally exhibit a greater lifetime value to your organization. They’re not just meeting immediate fundraising targets; their sustained giving translates into a more substantial impact over the long haul, cementing their role as vital contributors to your nonprofit’s long-term vision and stability.

The DonorSearch Acquisition Score accurately predicts which non-donors are most likely to make their first gift. 

The DonorSearch Acquisition Score is an essential tool for growing your donor base. The Acquisition Score uses intelligence to point you straight to potential donors who are ready to become donors, saving you from the trial-and-error of figuring out who to reach out to. 

Not only does our Acquisition Score save you time, but it also tackles one of the biggest headaches in fundraising: the cost and often disappointing ROI associated with traditional methods of acquiring new donors. The machine learning technology behind our Acquisition Score enables you to be strategic, efficient, and yield a higher ROI when connecting with new supporters and crafting your prospect lists for mailer campaigns.

The DonorSearch Retention Score accurately predicts which first-time donors are most likely to make a second gift and remain donors to your organization.

Did you know that most organizations face the challenge of poor donor retention rates? In fact, most donors only give 1x, and organizations see that they lose repeat givers 40-60% of the time. This is a huge loss, especially when considering the cost of acquiring a new donor. Often, nonprofits find themselves struggling to grow because their retention is poor. 

The DonorSearch Retention Score is built to identify and prioritize first-time donors for follow-up gratitude and engagement, ensuring you invest time in those most likely to renew their gifts. This focused approach allows your nonprofit to cultivate lasting donor relationships, even when resources are limited. Using the DonorSearch Retention Score, clients can save money and time by ensuring lifelong partnerships with their donors. 

The DonorSearch Upgrade Model precisely predicts which donors are most likely to make a gift that is at least 10% higher than the largest gift in the last three years. 

Imagine increasing your average gift amounts from your donors by 10% or more, helping you surpass your fundraising goals and build better relationships with your donors almost effortlessly. 

The DonorSearch Upgrade Score can help you do just that: increase average gift amounts from people who care and are ready to give. The Upgrade Score enables you to efficiently segment your donor base—such as pinpointing those who have previously given $100 and are likely to increase their gift by 10% or more. This targeted approach saves time and directs your appeals to where they have the most potential for growth.

The DonorSearch Lifetime Value Model accurately predicts which donors are most likely to give at least $1,000 to your organization throughout their lifetime. 

Elevate your fundraising strategy with the DonorSearch Lifetime Value Score. This score is critical for tracking your donor’s relationship with your nonprofit. It measures how much a donor contributes over their lifetime and predicts which donors are most likely to give $1,000 or more over their entire lifespan. This focused approach means fundraisers can dedicate their time and energy to those most likely to make a substantial commitment, ensuring that every moment spent is directed towards nurturing relationships with significant potential for your organization’s growth and success.