DonorSearch vs. iWave Kindsight: Why DonorSearch Is Better
More than 13,000 nonprofits choose DonorSearch over competitors like iWave (now part of Kindsight) for DonorSearch’s accurate donor prospecting results, innovation in responsible AI fundraising, and highly personalized customer service.
Why Nonprofits Choose DonorSearch Over iWave Kindsight
Dynamic, Accurate Prospect Research
DonorSearch boasts the largest prospect research database in the world. It consists of more than one billion data points, with millions of records added and updated weekly. And with DonorSearch’s accuracy rate of above 90%, you can spend less time validating results and more time cultivating donors!
Philanthropy-Focused Insights
Knowing a potential donor’s giving capacity isn’t enough to make a successful fundraising ask—you also have to understand their willingness to donate. Our wealth and philanthropic screening tools provide a complete picture of each prospect’s giving capacity, affinity, and philanthropic history to help you build stronger relationships with them and craft donation requests they’ll say “Yes!” to.
Cutting-Edge, Responsible AI
DonorSearch provides predictive modeling through DonorSearch Ai and DonorSearch Enhanced CORE, AI-generated prospect reports through ProspectView Online 2, and fundraising content generation via our partnership with Momentum. As a member of the Fundraising.AI collaborative, we’re committed to advancing responsible AI use in the nonprofit sector by promoting data ethics, security, inclusiveness, accountability, and transparency.
Seamless Integrations
DonorSearch integrates with more than 40 constituent relationship management (CRM) systems and nonprofit fundraising tools. Your team can ensure your organization’s database is always up-to-date and accurate while saving time on manual data entry.
Personalized Customer Success
Each DonorSearch client has a designated support team member who will respond to nearly any service request or question within 24 hours and work with you to resolve any issues that may arise. Plus, we provide access to a vast library of fundraising guides, webinars, and other resources to help you learn and improve your strategy.
How DonorSearch & iWave Kindsight Stack Up
| DonorSearch | iWave Kindsight | |
| Number of Clients | 13,000+ | Not disclosed |
| Data Sources | More than 1 billion data points from 140 datasets, updated weekly | More than 1 billion data points from 40 data sets, updated monthly |
| Prospect Research Accuracy Rate | Above 90% | ~70% (limited data available) |
| Wealth and Philanthropic Screening | Balanced view of prospects’ capacity, affinity, engagement, and philanthropic indicators; people-focused | Weights capacity indicators more heavily; metrics-focused |
| Predictive AI | Predictive modeling based on six prospect insight scores with DonorSearch Ai/DonorSearch Enhanced CORE | Four prospect insight scores |
| Generative AI | Tailored fundraising content creation through DonorSearch Ai + Momentum; AI-powered prospect reporting with ProspectView Online 2 | Fundraising content creation through NonprofitOS, but no GenAI prospect reporting |
| Responsible AI | Committed to the Responsible AI Framework as a member organization in the Fundraising.AI collaborative | Lacks a concrete commitment to responsible AI |
| Integrations | 40+ CRM systems and nonprofit fundraising tools | 20+ technology integrations (for-profit and nonprofit) |
Recognized For:
“They’re always improving their data and are available to answer questions. I find the solution to be very easy to use, and I’ve always found it very easy to pull lists from the platform. So I would highly recommend DonorSearch.”
Abby Christensen
Prospect Research Manager
National FFA Foundation
“I couldn’t imagine doing our capital campaign without [DonorSearch] because it would almost literally be like looking for a needle in [a] haystack. And DonorSearch make[s] the haystack much, much smaller in order to find the needle and connect with people.”
Mark Barchony
Director of Advancement
DuBois Central Catholic School
Additional Fundraising Resources
GUIDE: Prospect Research 101: A Crash Course for Nonprofits
Explore everything your organization needs to know about prospect research, including answers to frequently asked questions, tools to use, indicators to look for, approaches to take, and steps to follow.
VIDEO: Responsible AI for Healthcare Organizations
Discover how DonorSearch’s commitment to responsible AI use and top-of-the-line solutions have enhanced the fundraising success of more than 1,000 healthcare organizations.
BLOG POST: Major Gifts: A Guide to Securing Large Donations
It’s estimated that 80% of individual donations to nonprofits come from the top 20% of donors. Dive deeper into the process of soliciting these critical gifts for your organization.
ON-DEMAND WEBINAR: Predictive AI vs. Generative AI: Understanding the Balance of the Two-Sided AI Coin
Learn more about the difference between predictive AI and generative AI and how these two types of tools complement each other to boost nonprofit fundraising success.
