DonorSearch vs. Dataro: Why DonorSearch Is the Best Choice
Nonprofits of all shapes and sizes choose DonorSearch by EverTrue over competitors like Dataro for DonorSearch’s comprehensiveness, accuracy, and focus on long-term relationship-building with prospective donors.
Why Nonprofits Choose DonorSearch Over Dataro
Access to a Comprehensive Philanthropic Database
Intelligence layer solutions like Dataro only leverage the data in your nonprofit’s CRM and basic information gathered from the internet to help you learn more about your current donors. By contrast, DonorSearch’s proprietary database contains more than one billion data points that your nonprofit can use to get to know existing and new donors. We pull information from over 20 trusted sources—ranging from SEC and FEC records to other nonprofits’ annual reports—and update our database weekly to provide the freshest wealth and philanthropic insights.
Simplified, Complete Major Giving Workflows
While Dataro is a general multi-channel fundraising platform, DonorSearch is built specifically to find high-impact donors for your nonprofit’s major and planned giving programs. It’s estimated that 80% of individual nonprofit donation revenue comes from the top 20% of donors, so these gifts are critical for your organization’s sustainability. DonorSearch lays a solid foundation for major giving through capacity and affinity data-gathering, AI-powered analysis,, and expedited prospect portfolio curation.
Long-Term, Relationship-Driven Fundraising Focus
Dataro is built to flag donors who are ready to engage with your organization now. However, further back to surface capacity, affinity, and philanthropic patterns so you can start cultivating major giving prospects earlier and focus on long-term relationship-building from the start. We’ll provide insights into the best candidates for sustained engagement as well as first-time giving, along with quick-reference prospect reports to assist in the cultivation process.
Best-in-Class Platform Integrations
Dataro has 17 total integrations with donor databases and marketing solutions, and the latter type is only available with higher-tier pricing plans. Meanwhile, any customer can integrate DonorSearch with over 40 nonprofit CRMs and fundraising tools—more than any other prospect research platform on the market. Popular solutions that DonorSearch integrates with and Dataro doesn’t include Bloomerang, Tessitura, Little Green Light, Double the Donation, and the rest of the EverTrue suite of donor management tools.
How DonorSearch & Dataro Stack Up
| DonorSearch | Dataro | |
| Number of Clients | 15,000+ | 300+ |
| Platform Structure | Full prospect research ecosystem for gathering, analyzing, and applying data | “Intelligence layer” to enhance CRM analysis functions |
| Data Sourcing Method | CRM + proprietary philanthropic database | CRM + general internet scanning |
| Donor Scoring System | Comparable, holistic scores provided with full confidence | Individual engagement recommendations given with varying degrees of confidence |
| Number of Platform Integrations | 40+ | 17 |
| G2 rating | 4.6/5 | Not rated |
Recognized For:
“Data is the past, present, and future of efficient fundraising. Without these insights [from DonorSearch], I don’t know how we could possibly go forward with a $60 million raise—the largest in Lambda Chi’s history.”
Nick Bratvold
Vice President for Philanthropy
Lambda Chi Alpha Educational Foundation
“DonorSearch is the sharp tip of the spear for us, helping us identify the people most likely to give and engage deeply with our mission.”
Jim Kennedy
Director of Major and Principal Gifts
Reuben H. Fleet Science Center
Additional Fundraising Resources
GUIDE: Wealth Screening: Why It Matters & How to Get Started
Explore basics and best practices for wealth screening, as well as how this process fits into the larger prospect research ecosystem.
VIDEO: EverTrue + DonorSearch for Healthcare
Discover how DonorSearch’s prospect research tools, along with our parent company EverTrue’s donor management system, can boost healthcare fundraising results.
BLOG POST: Finding New Donors for Your Nonprofit: A How-to Guide
Learn strategies for identifying, reaching out to, and establishing relationships with new donors to your nonprofit, and get all of your questions answered in this post.
ON-DEMAND WEBINAR: Frontlines of Social Good: 6/24/2026: The New Giving USA Results!
Check out a recent Philanthropy Masterminds series webinar in which we dive deep into the data from Giving USA 2026 and what it means for nonprofits with some special guests!
